On October 31, 2025, at the 22nd World Congress of Chinese Medicine held in Sydney, Australia, Wanglaoji officially launched its WALOVI international cans, marking a significant entry into the Australian market. This event was further underscored by the signing of a partnership agreement between Guangzhou Wang Lao Ji Great Health Industry Co., LTD and Valucky Australia Pty Ltd. The introduction of these products illustrates Wanglaoji’s commitment to expanding its global presence and cultural influence.
During the launch, Li Xiaojun, Chairman of Guangzhou Pharmaceutical Holdings Limited, emphasized the need for Chinese brands to not only export products but also share their stories in a way that resonates with younger audiences worldwide. He referenced the success of cultural narratives, like those found in video games such as Black Myth: Wukong, as a model for promoting Eastern culture. “Wanglaoji will continue to explore new paradigms of cultural communication,” said Li.
Fang Dafeng, the General Manager of Guangzhou Wang Lao Ji Great Health Industry Co., LTD, reflected on the company’s nearly two-century history, noting its evolution from traditional Chinese medicine to herbal tea and now to natural plant beverages. This adaptability has been crucial in meeting consumer demands over time.
The partnership with Valucky Australia will enable Wanglaoji to broaden its distribution network throughout Australia. The WALOVI international cans will be available in convenience stores, Chinese restaurants, and Asian dining establishments. Additionally, major online platforms such as Woolworths, Woozoo, and Costco will feature these products, addressing the growing local demand for healthy beverage options.
According to research by Frost & Sullivan, WALOVI has maintained its position as the top-selling global plant beverage brand for the past five years, holding nearly 50% of the domestic market share. Over the last decade, the brand’s international footprint has expanded significantly, growing 6.5-fold with an annual compound growth rate exceeding 25%.
Wanglaoji’s journey began in the early 20th century when it first made its mark on American streets. The launch of the English brand WALOVI in 2023 and the unveiling of its international cans in Shanghai this past August set the stage for its expansion across Southeast Asia, the Middle East, Europe, North America, and now Australia. By leveraging WALOVI as its brand symbol, Wanglaoji seeks to enhance its competitive edge in the global market while ensuring that its products cater to modern consumer preferences.
The launch of WALOVI international cans signals a new chapter for Wanglaoji as it strives to blend Eastern wellness philosophies with contemporary consumer trends, fostering a deeper appreciation for its heritage while engaging a global audience.
