URGENT UPDATE: French authorities have initiated proceedings to suspend fast-fashion giant Shein following the discovery of child-like sex dolls on its website. This decision coincides with the controversial opening of Shein’s first physical store at the BHV department store in Paris on November 5, 2025.
The French finance ministry confirmed that the suspension aims to ensure Shein complies with French laws and regulations. This move follows significant public outcry after the dolls were found online, leading to protests outside BHV as the store opened its doors at 1 PM. Protesters brandished signs reading “Shame on Shein,” highlighting the deep-seated anger over the retailer’s business practices.
In a statement, the finance ministry noted, “On the Prime Minister’s instructions, the government is initiating proceedings to suspend Shein for as long as necessary for the platform to demonstrate compliance with our laws.” A spokesperson for Shein stated they are seeking urgent consultations with authorities regarding the suspension, which Shein claims was already planned prior to the finance ministry’s announcement.
The newly opened store at BHV spans 1,000 square metres and features a range of products, including jeans priced at 27.99 euros and black fake-leather jackets at 42.49 euros. Despite the festive atmosphere of the launch, the event has drawn ire from politicians, including Paris Mayor Anne Hidalgo, who criticize Shein’s low-cost business model as detrimental to local retailers and the French textile industry.
Retailers argue that Shein’s rapid growth gives it an unfair advantage, further eroding traditional French high streets. Frederic Merlin, chairman of the Societe des Grands Magasins, which partnered with Shein for the store, defended the initiative, stating, “Every day, we’re told that physical stores are dying. Without innovating, the future honestly doesn’t look bright.”
France has taken a firm stance against Shein, with potential legislation on the horizon that could ban the retailer from advertising in the country. The proposed law targets platforms that introduce over 1,000 new products daily, categorizing them as “ultra-fast” fashion retailers.
Next Steps: As the situation develops, Shein’s compliance efforts will be closely monitored, and further protests may occur as public sentiment remains volatile. The immediate future of Shein in France is uncertain, and the company’s ability to navigate these challenges could redefine its presence in the European market.
Stay tuned for more updates on this developing story as France intensifies its scrutiny of fast-fashion practices that clash with national values.
