TP, a leader in global digital business services, has been awarded the 2025 Global Competitive Strategy Leadership Recognition by Frost & Sullivan for its innovative AI-enabled Revenue-as-a-Service sales solution. This accolade underscores TP’s transformative approach to redefining customer experience (CX) outsourcing within the Business Process Outsourcing (BPO) sector.
The recognition was announced on November 10, 2025, during an event in San Antonio, where Frost & Sullivan highlighted TP’s capability to adapt to the rapidly changing digital landscape. As businesses worldwide face evolving customer expectations and increasing technological challenges, TP distinguishes itself through its commitment to performance enhancement and innovation.
Innovation and Strategy in Customer Engagement
According to Michael DeSalles, Principal Analyst for CX at Frost & Sullivan, “TP Revenue-as-a-Service continues to set the benchmark for innovation and excellence within the global BPO CX Outsourcing market.” His analysis points to TP’s advanced platforms, data-driven hiring models, and comprehensive training programs as key factors that exemplify a deep understanding of client needs.
TP has cultivated over 47 years of experience in sales and operations, supporting clients in more than 300 languages. The company has established a vast network of Revenue-as-a-Service sales hubs located in Portugal, Spain, Colombia, Brazil, Canada, and Malaysia. This strategy combines high-tech solutions with personal engagement to enhance both B2B and B2C customer experiences.
The company’s proprietary platforms utilize artificial intelligence to optimize lead generation, streamline sales execution, and provide real-time actionable insights. These technological advancements empower sales representatives to interact with customers effectively, thereby improving conversion rates and expediting the sales cycle.
Commitment to Excellence in Training and Recruitment
TP employs an innovative approach in its recruitment process through the OnTarget methodology, which uses a statistical model to identify and hire high-performing sales professionals. Additionally, the TP Digital Marketing Academy offers account managers vital skills in digital marketing, client reporting, and consultative selling, with over 9,000 graduates reaching the Consultant level. This commitment to continuous learning highlights TP’s dedication to performance excellence.
“At TP, we help businesses grow with expert sales teams, smart automation, and deep industry know-how to create sales experiences that are effective, human, and built for modern B2B growth,” stated Daniel Trueman, President of Revenue-as-a-Service at TP. He expressed gratitude for the recognition from Frost & Sullivan, emphasizing the company’s mission to redefine global sales enablement.
Frost & Sullivan’s Customer Value Leadership Award is granted annually to companies that excel in creating customer value, focusing on enhancing the return on investment for their clients. The award acknowledges firms implementing strategies that prioritize customer experience, technological innovation, and strategic product development.
With this recognition, TP solidifies its position as a significant player in the BPO sector, paving the way for future advancements in sales solutions and customer engagement strategies.
