The globally recognized brand ghd has launched its 22nd annual Pink Campaign, furthering its commitment to breast cancer research. This initiative has raised over $25 million for charities worldwide, and the new 2025 Pink Sorbet collection aims to continue this legacy. In collaboration with the National Breast Cancer Foundation, the campaign will donate $20 from every limited-edition Pink Sorbet product sold to vital research efforts in Australia.
This year’s collection features ghd’s bestselling hair tools, including stylers, dryers, and brushes, all presented in an appealing sorbet pink hue. The tools are designed to not only provide professional-grade performance but also to be visually striking on any bathroom shelf. With 2.3 million women diagnosed with breast cancer globally each year, ghd’s campaign seeks to empower women, reinforcing their confidence and identity regardless of hair loss caused by the disease.
Exciting Events at Bondi Beach Pop-Up
In addition to the product launch, ghd will host a pop-up event at Bondi Beach this weekend, bringing a vibrant Euro Summer atmosphere to the iconic location. The event, held at Da Orazio, promises a unique blend of beauty, Italian holiday charm, and charitable celebration.
Attendees can expect exclusive experiences, including free goodie bags valued at over $190 for the first 50 arrivals each day. These bags will include products from brands such as Rare Beauty, Summer Fridays, and Byoma. The pop-up is not only an opportunity to try out the latest ghd products but also a chance to contribute to an important cause.
By participating in the Pink Campaign, customers are not merely purchasing high-quality hair tools; they are also supporting crucial breast cancer research and aiding countless women affected by the disease.
For those interested in learning more about breast cancer awareness and self-checking techniques, additional resources are available on the National Breast Cancer Foundation website.
This initiative highlights ghd’s ongoing dedication to making a difference in the lives of women worldwide, reinforcing the connection between beauty and empowerment.
