The renowned hair care brand, ghd, has launched its 22nd annual pink campaign, designed to support breast cancer research. This year’s initiative features the limited-edition Pink Sorbet collection, which aims to raise awareness and funds for the cause. In collaboration with the National Breast Cancer Foundation, the campaign will donate $20 from every purchase of the Pink Sorbet products directly to essential breast cancer research in Australia.
The Pink Sorbet collection includes some of ghd’s most popular stylers, dryers, and brushes, all presented in a delicate sorbet pink hue. This vibrant colour not only enhances the aesthetic appeal of the products but also serves as a poignant reminder of the fight against breast cancer, a disease that affects approximately 2.3 million women globally each year. The campaign emphasizes the importance of confidence and empowerment for women, regardless of their circumstances.
In addition to its product launch, ghd is hosting a pop-up event at Da Orazio in Bondi Beach this weekend. This unique gathering combines beauty, summer vibes, and a charitable focus. Attendees can expect an atmosphere reminiscent of a European summer getaway, complete with opportunities to engage with the brand and support a significant cause.
The first 50 arrivals each day will receive complimentary goodie bags valued at over $190, featuring products from Rare Beauty, Summer Fridays, and Byoma. Whether customers are looking to upgrade their hair tools or simply enjoy a delightful weekend event, the ghd pop-up offers a perfect blend of excitement and purpose.
Every purchase made from the Pink Sorbet collection not only contributes to stylish haircare but also plays a crucial role in funding breast cancer research. The campaign underscores the connection between beauty and health, reminding the public of the importance of ongoing education and support in the fight against breast cancer.
For those interested in learning more about breast cancer awareness, self-checking, and available resources, further information can be found on the National Breast Cancer Foundation website.
