The iconic ghd Pink Campaign has returned for its 22nd year, significantly impacting breast cancer awareness and research funding. This year’s initiative features the 2025 Pink Sorbet collection, which aims to raise awareness and funds while celebrating beauty and empowerment. In collaboration with the National Breast Cancer Foundation, the campaign will donate $20 from each limited-edition purchase directly to critical breast cancer research in Australia.
The Pink Sorbet collection includes a selection of ghd’s bestselling stylers, dryers, and brushes, all presented in a delightful soft pink hue. Each product not only showcases the brand’s signature professional-grade performance but also serves as a reminder of the 2.3 million women diagnosed with breast cancer globally each year. With hair and breasts often intertwined with identity and femininity, this initiative strives to restore confidence for women, regardless of their circumstances, through education and support.
Pop-Up Event at Bondi Beach
In celebration of the campaign, ghd is hosting a vibrant pop-up event at Da Orazio in Bondi Beach this weekend. The event promises a unique fusion of beauty, Italian holiday vibes, and charity. Attendees can enjoy an engaging atmosphere while learning more about the cause.
The first 50 visitors each day will receive a complimentary goodie bag valued at over $190, featuring products from popular brands like Rare Beauty, Summer Fridays, and Byoma. The pop-up serves as an excellent opportunity for those seeking new hairstyling tools or those simply looking for a fun weekend outing filled with good food and hair care.
Purchasing from the Pink Sorbet collection does more than enhance personal style; it directly contributes to funding vital breast cancer research. As ghd continues to champion this cause, it emphasizes the importance of community support and awareness in the fight against breast cancer.
For more information on breast cancer signs and self-checking practices, individuals can visit the National Breast Cancer Foundation website.
