The iconic ghd brand has relaunched its pink campaign, marking the 22nd year of its initiative to support breast cancer research. This year, the campaign introduces the 2025 Pink Sorbet collection, which aims to raise awareness and funds for the cause. With a commitment to donate $20 from every purchase of the limited-edition products, ghd is partnering with the National Breast Cancer Foundation to contribute to essential research in Australia.
The Pink Sorbet collection includes some of ghd’s most popular stylers, dryers, and brushes, all presented in a soft sorbet pink hue. This aesthetic not only enhances the products’ visual appeal but also symbolizes a broader message of empowerment. Each year, approximately 2.3 million women are diagnosed with breast cancer worldwide, making initiatives like this crucial for raising awareness and funding.
The significance of this campaign extends beyond the products themselves. ghd emphasizes the importance of restoring confidence and empowerment for women affected by breast cancer. By promoting education and funding, the campaign seeks to uplift women, regardless of their hair loss or other challenges associated with the disease.
Exciting Pop-Up Event at Bondi Beach
To celebrate the launch of the Pink Sorbet collection, ghd is hosting a unique pop-up event at Da Orazio in Bondi Beach this weekend. This event blends elements of beauty, a taste of an Italian holiday, and a charity celebration. Attendees can expect a vibrant atmosphere, complete with activities and giveaways.
The first 50 visitors each day will receive a complimentary goodie bag valued at over $190, featuring products from well-known brands such as Rare Beauty, Summer Fridays, and Byoma. This pop-up not only serves as an opportunity to explore the new collection but also as a community gathering focused on raising awareness for breast cancer.
Purchasing from the Pink Sorbet collection means more than just acquiring high-quality hair tools; it is an investment in vital breast cancer research. ghd’s ongoing commitment to this cause allows customers to contribute to supporting thousands of women battling breast cancer.
For more information about breast cancer awareness, signs, and self-checking, individuals are encouraged to visit the National Breast Cancer Foundation’s website. The ghd Pink Sorbet campaign not only highlights the importance of self-care and beauty but also reinforces a message of solidarity with those affected by breast cancer.
