In Launceston, Tasmania, street art has taken on a whimsical twist as local resident Alex Francis has begun installing playful designs featuring beloved characters and celebrities. Among his creations is a representation of pop star Taylor Swift, which has captured the attention of residents and passersby alike. This initiative began as a way to bring joy to his five-year-old daughter and has since blossomed into a charming addition to the city’s streets.
Francis first ventured into this unique hobby by placing a custom sign outside his home. “There’s a sign outside my place, and I have a daughter who likes to look at them, so I installed one on our street,” he explained. His initial effort quickly expanded beyond his neighborhood as he began showcasing his artwork in the Launceston Central Business District.
Community Engagement and Artistic Expression
Although Francis describes himself as “not really artsy,” he has found a way to engage the community through his installations. “I do a little photography, but I haven’t really done anything too public,” he noted. His goal was simple: to inject a bit of fun and creativity into everyday life. Many of his installations, including characters like Curious George on George Street and Garfield on Garfield Street, have been warmly received by locals, with a notable installation of Mr. Burns from The Simpsons on Burns Street further adding to the collection.
While some designs are custom-made, Francis admits that most are downloaded and adapted to fit the specific street signs. He takes care to create clips suited to each installation to ensure they remain intact. However, not all of his artwork has withstood the test of time. “I noticed the York Street ones had all been removed,” he stated, adding that while some were simply taken down, others had been damaged by external forces. “The ones on George Street snapped off; someone threw something at them, or a strong gust snapped them.”
Community Support and City Council Response
In light of the removal of his art, Francis turned to social media to announce his intention to reinstall the pieces along with new additions. His post, which included the newly designed characters, garnered over 1,200 likes and 174 comments from enthusiastic community members expressing their support for the artistic initiative.
Despite the positive reception from the public, the City of Launceston has taken a more cautious stance. A representative from the council confirmed that Francis did not seek approval for the installations and declined further comment on the matter. This situation raises questions about the balance between public art and city regulations, highlighting the need for dialogue between local artists and municipal authorities.
Francis remains committed to his project, emphasizing that his motivations stem from a desire to bring smiles to people’s faces. He continues to adapt his approach, promising to create thicker installations to withstand potential vandalism or adverse weather conditions. As Launceston embraces this playful addition to its streets, it remains to be seen how the interaction between local creativity and city governance will evolve.

































