Recent research reveals that a significant number of Australians are experiencing stress this holiday season due to ongoing financial pressures. Over the past three years, soaring inflation has dramatically increased the costs of essential items such as food, housing, and energy. A survey commissioned by IGA indicates that 87 percent of Australians are concerned about their expenses during the festive period.
Heather Howell, a spokesperson for IGA, noted that 68 percent of respondents are actively seeking ways to cut grocery costs as they face rising electricity and petrol prices. “Christmas is really just a continuation of that,” Howell remarked. She emphasized the importance of being resourceful, stating, “People are just being smarter about how they do it because Christmas doesn’t have to cost the earth.”
Strategies for a Budget-Friendly Holiday
With many households looking to manage their budgets effectively, Howell highlighted several strategies that savvy shoppers are employing. Switching to home brands is one popular approach, allowing consumers to save on staples without sacrificing quality. “If you’re buying flour, sugar, or mixed fruit for Christmas, there isn’t any real reason to buy more expensive products,” she advised.
Additionally, Howell mentioned that families are increasingly comparing prices across different supermarkets and planning their purchases to spread costs over several weeks. “We are also seeing people simplifying for Christmas and choosing ingredients that can be used across multiple dishes,” she explained. For instance, opting for pre-made desserts like frozen cheesecakes or pavlova bases can reduce both time and expenses.
Planning ahead is essential, according to Howell. Early menu planning can help avoid last-minute overspending, allowing families to enjoy the festive season without the burden of financial strain. “Coming together is really important,” she said. “People are making smarter choices to help keep costs down without losing the joy of the festive season.”
The Impact of Inflation on Holiday Spending
The ongoing inflation crisis has prompted many to rethink their holiday celebrations. The financial strain is palpable, with many Australians feeling the weight of their household budgets as they navigate rising costs. Howell’s insights underline a broader trend where consumers are adapting to the current economic climate while still aiming to maintain festive traditions.
As Christmas approaches, it is clear that this year’s celebrations will be marked by a focus on practicality and budgeting. Australians are finding ways to enjoy the holiday spirit without overspending, embodying resilience in the face of financial challenges.
With the festive season around the corner, the strategies adopted by Australians this year reflect a significant shift in consumer behavior. By prioritizing cost-effective choices, many hope to celebrate Christmas 2023 with joy, creativity, and a mindful approach to spending.


































