The Consumer Technology Association (CTA) has announced that Yannick Bolloré, CEO of Havas and Chairman of Vivendi, will deliver a keynote address at CES 2026 on January 6. The address will take place at the ARIA in Las Vegas, focusing on the intersection of technology and creativity in marketing. Bolloré aims to highlight how artificial intelligence (AI) can enhance human creativity, providing marketers with innovative tools to engage fragmented audiences more effectively.
During his presentation at C Space, the marketing hub within CES, Bolloré will discuss the evolving landscape of advertising as technology becomes increasingly intertwined with human insight. He will emphasize the potential of AI to transform data into actionable insights, allowing for enhanced personalization and measurable results while maintaining a strong creative core.
Gary Shapiro, CEO of CTA, praised Bolloré as a visionary leader, stating, “Yannick is a visionary leader who understands the power of blending tech with human insight.” Shapiro expressed enthusiasm for Bolloré’s insights on how technology is shaping the future of marketing and creativity.
Havas, a prominent player in the advertising sector with nearly 23,000 employees across more than 100 countries, continues to drive innovation through its initiatives. One of the key strategies, launched in 2024, is Converged.AI, a global AI-driven framework designed to unify teams and promote collaboration. This initiative, backed by a substantial investment of €400 million, aims to deliver scalable solutions that enhance decision-making speed and effectiveness.
Bolloré remarked, “AI is evolving into a true strategic partner. With Converged.AI, we’re integrating content, data, and decision-making in one intelligent system.” He believes this integration empowers teams to leverage proactive insights while ensuring that human creativity remains central to the process.
Since joining Havas in 2011 and becoming CEO in 2013, Bolloré has led significant transformations within the organization. His “Together” strategy facilitated the creation of Havas Villages, which unify regional agencies to foster collaboration and integration. Recently, he guided Havas’ return to the stock market via Euronext Amsterdam, solidifying the company’s position in the industry.
As Kinsey Fabrizio, President of CTA, stated, “CES is where the future of content and advertising comes to life.” Fabrizio highlighted that Bolloré’s keynote will inspire marketers to embrace innovation while remaining true to the essential human elements of creativity.
Bolloré’s keynote is scheduled for 11:00 AM on January 6, in the Mariposa Ballroom at the ARIA. Throughout CES 2026, Havas will also host clients and partners, showcasing an interactive space on the Mariposa Ballroom show floor. This immersive experience will focus on the convergence of creativity, media, and technology, providing valuable insights into future innovations.
CES 2026 will take place from January 6 to 9, bringing together global leaders in technology and innovation. The event will feature keynotes from other industry leaders, including representatives from AMD and Lenovo. C Space will remain open until 6:00 PM on January 8, extending opportunities for discussions around the technology that powers modern marketing.
For more details about CES 2026 and to register for the event, visit CES.tech. The Consumer Technology Association continues to be a driving force in the tech sector, representing leading innovators and supporting millions of jobs across North America.
