UPDATE: Dash Social has just unveiled its revolutionary Total Social Impact (TSI) Score, a groundbreaking metric designed to transform how brands measure their social media effectiveness. Announced today, November 3, 2025, in New York, this innovative tool aims to resolve one of the industry’s biggest challenges: measuring the true impact of social marketing.
As brands increasingly invest in comprehensive cross-channel strategies, the lack of a unified metric has left results fragmented and hard to compare. The TSI Score consolidates diverse social signals into a single, trusted score, providing marketers with a clear view of performance. “Social marketing has never been more powerful, or harder to measure,” stated Maggie Hickey, Executive Vice President of Marketing at Dash Social. “TSI brings social’s full impact into view, giving teams the clarity to drive what comes next.”
For brands like ColourPop, the impact is profound. Their TSI score is an astonishing 447 times the industry average, driven by a strategy that prioritizes Instagram content and community engagement. Specifically, 62 percent of ColourPop’s TSI derives from owned content on Instagram, with additional contributions from user-generated content and TikTok.
Michelle Song, Senior Director of Social Media & Content at ColourPop, expressed enthusiasm about their success: “We’re excited to be a top 10 brand with a TSI of over 24 billion engagements. Our community values brands that listen and react in real time, which is crucial for staying culturally relevant.”
The launch of the TSI Score marks a pivotal moment for the marketing industry. For the first time, social media teams and executives can communicate using a single metric that quantifies the real impact of brand engagement across platforms. Other leading brands such as Sephora, Poppi, and E! News are also recognized for their unique strategies that contribute to strong TSI scores.
As the digital landscape evolves, the ability to benchmark impact and swiftly identify opportunities is more critical than ever. Dash Social’s TSI Score offers marketers the tools they need to navigate this complexity and optimize their social strategies effectively.
To learn more about the Total Social Impact Score and how brands can leverage it for enhanced social performance, visit Dash Social’s website.
This development is set to reshape the future of social media marketing, making it essential for brands to adopt this new standard to measure and amplify their social footprint. Stay tuned for more updates as this story develops.
