UPDATE: A pivotal declaration aimed at transforming the global wine and liquor industry was just issued during the 2025 Chishui River Forum in Guizhou Province, China. The Global Fine Wines & Spirits Declaration calls for urgent action toward sustainable practices, emphasizing the need for companies to respect nature and foster ecological balance.
This groundbreaking announcement was made on November 1, 2025, amidst rising challenges facing the liquor sector, particularly driven by shifting consumer preferences among younger generations, especially Gen Z. The Declaration urges industry leaders to prioritize quality, cultural heritage, and responsible alcohol consumption while embracing technological advancements for a more integrated and inclusive future.
The forum, themed “Interweaving Harmony,” drew nearly 400 participants from around the globe, including top representatives from renowned wine and liquor brands. These industry experts gathered to share insights and strategies aimed at navigating the evolving landscape of the liquor market, particularly in light of digital transformation and global outreach.
In light of the changing preferences of consumers, the Declaration stresses the importance of fostering innovation through technology while maintaining a commitment to sustainability. It advocates for a collaborative approach among companies, promoting mutual respect and learning to ensure coexistence and shared prosperity in the industry.
As the global liquor industry faces significant shifts, the timing of this Declaration is critical. It reflects a collective recognition of the need for adaptability and responsiveness to consumer demands, reinforcing the industry’s responsibility to society and the environment.
The China Economic Information Service and China Moutai initiated the forum, underlining their commitment to leading the conversation on sustainable practices in the industry. The outcomes of this forum and the Declaration are expected to influence policy and operational strategies within the global liquor landscape.
Industry stakeholders and consumers alike are urged to watch for further developments as this declaration sets a new precedent for sustainability and responsibility in the fine wines and spirits sector. The call for action is clear: it’s time for the liquor industry to evolve, respect the planet, and cater to the preferences of a new generation.
Stay tuned for updates as the implications of this Declaration unfold, shaping the future of the global wine and liquor market.
