BREAKING: iProspect has just announced the promotion of Maureen Doris Cheung to the pivotal role of Head of SEO, effective immediately. This strategic move comes as the agency intensifies its focus on multichannel SEO in response to the rapidly evolving digital marketing landscape influenced by AI technologies.
With over 13 years of experience in SEO, Cheung has been a significant asset to iProspect since joining the agency in 2020 as SEO Director. She transitioned to the Client Partner role in 2021, where she has consistently driven innovation and performance for clients. Marcelle Hoyek, National Managing Director at iProspect, emphasized Cheung’s deep connection to the ever-changing SEO environment, stating,
“Her appointment reflects our commitment to craft and innovation. We are thrilled to promote from within for this critical role.”
In her new role, Cheung is set to lead iProspect’s search practice as the future of SEO increasingly embraces multichannel strategies. “I’m thrilled to step into this role at such a pivotal moment in search,” Cheung declared. She highlighted the importance of integrating AI, marketplaces, social search, and more into SEO strategies to ensure clients achieve organic visibility at every stage of the customer journey.
Doris Cheung’s leadership will join forces with notable figures at iProspect, including Chief Strategy Officer Nick Kavanagh, Head of Investment Nicola Barnes, and Head of Digital Bonnie Dodemaide. This strong leadership team aims to enhance the agency’s offerings, particularly as they were recently named the media agency of record for the action-adventure playground operator BOUNCE Inc..
iProspect’s diverse portfolio features high-profile clients such as Air New Zealand, William Grant & Sons, Ferrero, and Kering, reflecting the agency’s growing influence in the marketing sector. The industry is watching closely as Cheung takes the reins, given her extensive experience and innovative vision for the future of search.
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This urgent update on iProspect’s leadership shift underscores the agency’s commitment to staying ahead in the digital marketing arena, making it a key moment for clients and industry professionals alike.
