UPDATE: Just announced: The State Government and the Transport Accident Commission (TAC) have urgently relaunched a safety campaign ahead of Christmas, warning parents about the risks associated with e-scooters. With the holiday season approaching, the campaign aims to deter guardians from gifting these vehicles to children under the age of 16, as it is illegal for this age group to ride them.
The campaign comes in the wake of alarming statistics: last year, five people, including one under 16, tragically lost their lives in Victoria due to e-scooter accidents. Minister for Roads and Road Safety Melissa Horne emphasized the message, stating, “E-scooters might look like fun, but they’re not toys; they’re vehicles that come with serious risks.” This urgent reminder serves as a wake-up call for parents, underscoring that underage riding poses dangerous consequences.
The campaign, titled “If you think e-scooters are a toy, think again,” features eye-catching stop-motion animations that depict riders engaging in dangerous and illegal behaviors. A new animation specifically targets the issue of underage riding, while a video showcases doctors treating e-scooter-related injuries. These visuals are designed to engage viewers and drive home the risks involved.
This vital campaign will run until January 20, 2024, and officials urge parents to remain vigilant. The message is clear: safety must come first, and understanding the legal implications of e-scooter use is critical.
As holiday shopping ramps up, the TAC and the State Government hope to spread awareness and prevent further tragedies. Parents are encouraged to educate themselves and their children about the laws and dangers surrounding e-scooter usage.
Stay tuned for more updates as this campaign develops. Share this critical information with friends and family to ensure everyone understands the serious risks of e-scooter use this festive season.
