The South Australian Government has launched a new advertising campaign aimed at encouraging residents to support the local seafood industry, which has faced significant challenges due to an algal bloom. The $750,000 Buy SA Seafood campaign debuts this weekend and features notable South Australians promoting the state’s renowned seafood products.
The campaign showcases prominent figures such as former Adelaide Crow Ned McHenry, celebrated chef Maggie Beer, Adelaide chef and restaurateur Andre Ursini, tuna fishing business owner Pauly Vandenbergh, and media personality Jessica Adamson. It was officially launched during a seafood lunch at the Central Market, co-hosted by Brand SA and the Seafood Industry of South Australia.
Campaign Goals and Safety Assurance
This initiative follows the successful Buy SA For SA campaign and will be visible across various platforms, including television, radio, social media, digital channels, print, and outdoor advertising. A key message of the campaign is the safety of South Australian seafood. SA Health has confirmed that all commercially available seafood from South Australian waters is safe for consumption.
According to South Australian Premier Peter Malinauskas, “South Australian seafood is the best in the world – it’s safe, it’s delicious, and buying SA seafood is the best thing South Australians can do to support our industry.” He highlighted the variety of options available, from fish and chips by the beach to SA prawns and oysters available at local restaurants, catering to diverse tastes and budgets.
Supporting Local Businesses
The campaign is part of broader efforts by the state government to support local businesses affected by the algal bloom. Joe Szakacs, Minister for Agriculture, underscored the unique access South Australians have to premium seafood products that are recognized globally. He stated, “When we buy and eat premium local seafood, we support South Australian businesses and South Australian jobs.”
Clare Scriven, Minister for Fisheries, emphasized the importance of the fisheries and aquaculture sectors to the state’s economy and identity. She noted, “Seafood businesses that have been hit hard by the impacts and perceptions of the algal bloom will be lifted by public support for SA seafood.” She reiterated that South Australian seafood remains fresh, of exceptional quality, and globally regarded.
As the campaign rolls out, the South Australian Government hopes to foster a renewed appreciation for local seafood and bolster the industry that plays a pivotal role in the state’s economic landscape.
