BREAKING: Southern Cross Austereo (SCA) has just announced the appointment of Ed Kirkwood as the new Content Director for B105 in Brisbane. This strategic move marks Kirkwood’s return to the SCA family and is set to take effect on Monday, October 13.
Kirkwood brings with him a wealth of experience, having spent over a decade in content strategy and leadership roles across both public and commercial radio. His latest position was as Content Lead at ARN, where he oversaw the national drive programs for the KIIS Network, including popular shows like Will & Woody, Zach and Dom, and The Pick Up.
With a dynamic background that includes significant roles at Fox FM and 2DayFM, Kirkwood’s return to SCA is expected to enhance the network’s content offerings. He previously served as Executive Producer for Will & Woody, where he was instrumental in driving creative direction and achieving impressive ratings.
In his own words, Kirkwood expressed enthusiasm about rejoining SCA, stating, “I’m incredibly excited to be rejoining SCA, with all that it has to offer in the way of professional excellence and a high performing culture.” He emphasized the importance of the B105 team, remarking on the show’s significant role in Brisbane culture and his eagerness to contribute to its ongoing success.
Amanda Lee, Head of Hit Metro Content at SCA, welcomed Kirkwood back, highlighting his proven track record in growing shows and developing high-performing teams. “Ed brings deep experience in integrating brands seamlessly into content and has a strong focus on podcast strategy and growth,” Lee stated, asserting that his expertise will strengthen SCA’s offerings across multiple platforms.
As the media landscape evolves, Kirkwood’s appointment is set to be a game-changer for B105, ensuring the station remains at the forefront of innovative and engaging content.
Stay tuned for more updates on this developing story and the impact of Kirkwood’s leadership on Brisbane’s vibrant radio scene. Don’t miss out—share this news with your network!
