Coventry, a leader in the secondary market for life insurance, is observing Life Insurance Awareness Month by emphasizing the significance and versatility of life insurance for policyowners. On September 22, 2025, the company reaffirmed its commitment to enhancing the value, flexibility, and power of life insurance, making it an essential asset for individuals and families worldwide.
Unlocking Value for Policyowners
For over two decades, Coventry has pioneered the secondary market, delivering more than $6 billion to policyowners whose policies would have otherwise been surrendered or allowed to lapse. This substantial figure underscores the company’s mission to demonstrate that life insurance is not merely a safety net but a valuable financial instrument. “Life insurance is one of the most valuable assets people own, safeguarding loved ones, fueling dreams, and adapting to life’s changes,” said Reid Buerger, CEO of Coventry. His statement highlights the multifaceted roles life insurance plays in financial planning.
Life Insurance Awareness Month serves as a timely reminder of the critical role insurance plays in family protection, retirement planning, and estate management. By promoting a vibrant secondary market, Coventry aims to educate consumers on how to maximize the returns on their life insurance policies, ensuring that they deliver lasting value throughout various life stages.
A Commitment to Consumer Rights
Coventry’s approach reflects a strong commitment to consumer rights and market innovation. The company’s experience and dedication position it as a clear leader in the industry, striving to raise standards and expand choices for consumers. In a landscape where many policyowners may be unaware of their options, Coventry continues to advocate for the value of life insurance as a flexible asset.
As Life Insurance Awareness Month progresses, Coventry is poised to reinforce its message about the importance of life insurance in achieving financial security. The company’s ongoing efforts aim to ensure that life insurance remains a powerful tool that adapts to the evolving needs of policyowners.
For more information about Coventry and its services, visit Coventry.com.
Media inquiries can be directed to:
Jonny Shiver
Vice President, Marketing
Phone: (877) 836-8300
Email: [email protected]
