UPDATE: Australia has just secured a groundbreaking export agreement allowing its blueberry producers access to the Vietnamese market, a deal projected to generate approximately $22 million over the next five years. This significant development was announced by the Hon. Minister for Agriculture, Fisheries and Forestry, Julie Collins, on October 10, 2025.
The agreement, effective immediately, marks a major triumph for Australian farmers, providing access to a market of over 100 million consumers in Vietnam. It is estimated that this new access will be valued at around $4 million in the first year alone. The influx of Australian blueberries into Vietnam is expected to substantially boost Australia’s $500 million blueberry industry.
“This agreement is a result of both the quality of our produce and the strength of our relationship with Vietnam,” stated Minister Collins. The bilateral trade deal also opens the door for Vietnamese pomelos to be imported into Australia, further enhancing consumer choices.
Efforts to establish this two-way agreement began in 2022, highlighting the ongoing commitment between Australia and Vietnam to foster agricultural trade. The Albanese Labor Government has recorded a total of 79 technical market access achievements across various products in 2024-25, including maintaining and restoring existing markets which supported trade valued at $4 billion.
Minister Collins emphasized, “Australia’s hardworking, innovative blueberry producers should be proud of the fruit they grow, which is sought after all around the world.” She pledged to continue working tirelessly to expand opportunities for farmers and producers to export their world-class products internationally.
This agreement not only demonstrates Australia’s agricultural prowess but also reflects the government’s strategy to drive growth in the agriculture, forestry, and fisheries sector, projected to exceed $100 billion by 2025-26.
As this export deal unfolds, consumers and producers alike will be watching closely for its impact on prices, availability, and the overall market landscape. The potential for new export opportunities is a beacon of hope for many in the agricultural sector, promising a more prosperous future for Australian blueberries on the global stage.
