UPDATE: An Australian innovation has just shattered records high above the Miami skyline! HELI-D, a pioneering aerial advertising company, has officially set a Guinness World Record for the largest airborne video game display, showcasing professional gamer Emmanuel “Master” Rodriguez playing from one helicopter while his gameplay illuminated the sky on a massive LED screen from another helicopter.
This breathtaking stunt, executed on October 14, 2023, celebrated the launch of NINJA GAIDEN 4. The display featured state-of-the-art double-sided LED screens, each measuring 20 square metres and boasting an astonishing brightness of 8,000 nits—brighter than typical city billboards. The advanced technology allowed for real-time gameplay streaming, creating a mesmerizing live gaming duel against the backdrop of Miami’s iconic skyline.
HELI-D, a division of Remarkable Media, is the only company in the global aerial advertising market, which is valued at approximately $7 billion. The co-founder and CEO, Simon Powell, emphasized how this record-breaking campaign redefined the potential of aerial entertainment, stating,
“We’ve reimagined the world’s largest and brightest LED panels to create moments that are as unforgettable as they are technically ambitious.”
The successful campaign has garnered global attention and demonstrated the power of innovative marketing strategies. HELI-D plans to expand its operations to tap into markets across Australia, the United States, and the UAE, offering advertisers an unprecedented opportunity to run impactful campaigns that resonate with audiences.
Co-founder and CTO, Ryan Osbourne, highlighted the strategic importance of this venture, saying,
“Each flight is engineered for measurable outcomes – whether that be driving app downloads, boosting sales, or creating cultural moments that travel worldwide.”
As the company prepares to scale its operations, the implications for advertising and brand engagement are profound. HELI-D’s innovative approach transforms aerial media into a data-driven network capable of delivering specific campaign outcomes, making it a game-changer in the industry.
This record-setting event not only showcases the talents of a leading gamer but also underscores the tremendous potential of aerial digital media as a marketing tool. With a perfect safety record and a commitment to sustainability, HELI-D continues to pave the way for future innovations.
Stay tuned for more updates as HELI-D embarks on its journey to revolutionize the advertising landscape through high-impact, aerial displays. This is a thrilling time for both the gaming community and the marketing world, as they witness the sky being used as a new platform for storytelling and engagement.
