Allens has successfully advised the founders and shareholders of El Jannah on the sale of their business to global growth investor General Atlantic. This transaction represents a significant milestone for El Jannah and is expected to facilitate further expansion opportunities with the backing of General Atlantic.
Founded 27 years ago, El Jannah began as a single store in Western Sydney. Over the years, it has transformed into a prominent quick-service restaurant brand, boasting more than 50 locations across New South Wales, the Australian Capital Territory, and Victoria. The support from General Atlantic is anticipated to enhance the company’s growth trajectory as it seeks to widen its reach.
Tom Story, lead partner at Allens, expressed enthusiasm about the transaction, stating, “We are delighted to have supported El Jannah and the Estephan family on this significant transaction and are excited to see the company’s future expansion.” He further emphasized that this deal underscores the ongoing momentum in private equity investments within the quick-service restaurant sector.
This engagement builds on Allens’ extensive experience in the food and beverage industry, evidenced by their recent involvement in Adamantem Capital’s acquisition of Retail Zoo in 2023. The firm’s expertise in navigating complex transactions positions them as a key player in facilitating growth for businesses in this dynamic market.
As El Jannah prepares for its next chapter under the guidance of General Atlantic, the focus will likely remain on enhancing operations and exploring new market opportunities. The restaurant chain’s journey from a local outlet to a major player in the quick-service sector serves as a testament to its robust business model and customer appeal.
The transaction not only highlights the potential for growth in the quick-service restaurant industry but also reflects a broader trend of increasing private equity interest in this sector. Investors are recognizing the resilience and adaptability of businesses like El Jannah, which have successfully navigated changing consumer preferences and market conditions.
With General Atlantic’s strategic support, El Jannah is poised to further solidify its market presence while continuing to deliver quality dining experiences to its customers. The future looks promising as the brand embarks on this new phase of development, setting the stage for ongoing success in the competitive landscape of quick-service dining.
