Bruce McAvaney, a prominent figure in Australian sports broadcasting, received the esteemed World Athletics President’s Award on March 17, 2024, in a ceremony held in Monaco. Presented by Sebastian Coe, the award recognizes individuals who have made significant contributions to athletics, marking it as one of the sport’s highest accolades.
McAvaney described the award as “truly one of the highlights of my career.” With a broadcasting journey that began at 7NEWS in 1978, he has become a beloved commentator across various sports, including Australian Rules Football, horse racing, motor racing, tennis, and golf. However, his passion for athletics remains unparalleled.
“Athletics has been the central thread of my career at Seven and is a sport I hold incredibly close to my heart,” McAvaney stated. He emphasized the personal significance of receiving this award from Coe, whom he greatly admires. “The timing makes it feel especially meaningful,” he continued. “I genuinely believe Australian athletics is entering a revitalised golden era, and with the renewed focus on the sport right now, this recognition carries even greater significance for me.”
His illustrious career has included the opportunity to commentate on defining moments in athletics. He referenced memorable events, such as Cathy Freeman’s iconic race at the Sydney 2000 Olympic Games and Ollie Hoare’s recent achievements in Birmingham. McAvaney is eager about the upcoming 2026 Commonwealth Games in Glasgow and the experiences yet to unfold.
In recognition of McAvaney’s impact, Kerry Stokes AC, chair of Seven West Media, offered his praise. “I have known Bruce for three decades and love the guy. He is synonymous with athletics and many other sports, and I am very proud of his huge contribution to Seven Sport’s success,” Stokes commented. He added, “Bruce has a unique and very warm connection with both athletics and the public, and I congratulate him on receiving this honour. Everyone at Seven is very proud of Bruce and his achievements.”
The World Athletics President’s Award adds to McAvaney’s impressive collection of accolades, which includes the World Athletics Veteran Pin awarded in 2025 and the Medal of the Order of Australia received in 2002 for his contributions to sports broadcasting and community service through charitable organizations.
McAvaney’s recognition not only highlights his personal achievements but also reflects the broader growth and revitalization of athletics in Australia, inspiring future generations of athletes and broadcasters alike.
