The National Rugby League (NRL) and prominent sports journalist Danny Weidler have extended an invitation to American television icon Oprah Winfrey to attend the upcoming NRL round in Las Vegas in 2026. This initiative aims to promote the sport and capitalize on the growing interest in rugby league within the United States.
Expanding Rugby League’s Reach
The NRL has been actively seeking ways to expand its influence beyond Australia, and hosting a round in Las Vegas represents a significant step in this direction. The choice of Las Vegas, known for its vibrant entertainment scene, aligns perfectly with the NRL’s goal of attracting an international audience. The potential presence of Winfrey, a global media icon, could further amplify this effort.
Weidler, who has cultivated a reputation for his engaging sports reporting, expressed enthusiasm about the invitation. “Having someone of Oprah’s stature at our event would not only elevate the occasion but also introduce rugby league to a wider audience,” he stated. The NRL hopes that Winfrey’s attendance could spark curiosity and interest in the sport among her vast following.
Strategic Timing for the Invitation
The invitation comes at a time when the NRL is planning to make a substantial investment in marketing and outreach for the 2026 season. By leveraging high-profile figures like Winfrey, the league aims to generate excitement and awareness leading up to the Las Vegas round.
Expected to take place around the same time as the 2026 Rugby League World Cup, the event in Las Vegas will serve as a showcase for top talent and thrilling matches. The NRL’s strategy reflects a commitment to grow rugby league’s presence in North America and engage with new fans.
Oprah Winfrey’s response to the invitation remains to be seen. Her involvement could significantly influence the success of the event, attracting media attention and boosting ticket sales. If she accepts, it would mark a unique intersection between sports and entertainment, celebrating the global reach of rugby league.
As the NRL continues to develop its plans for Las Vegas, further announcements regarding participants and event specifics are anticipated in the coming months. The league is optimistic that this endeavor will not only strengthen its brand but also foster a deeper appreciation for rugby league across borders.
