Research indicates that a significant number of Australians are experiencing heightened stress this Christmas due to ongoing financial pressures. Following three years of soaring inflation, which has notably increased the prices of food, housing, and energy, many households are struggling to manage their budgets during the festive season. A recent survey commissioned by IGA reveals that 87 percent of Australians are concerned about rising costs this holiday period.
In light of these financial burdens, Heather Howell, a spokesperson for IGA, noted that 68 percent of Australians are actively seeking ways to cut grocery expenses as their electricity and petrol costs continue to rise. “Christmas is really just a continuation of that and really looking at what you can cut back,” Howell stated. She emphasized that it is possible to create an impressive festive spread without incurring significant costs.
Adapting to Financial Pressures
Amid these challenges, many shoppers are adopting new strategies to manage their holiday spending. Howell highlighted that consumers are increasingly turning to home brand products to help alleviate household costs. “Home brand products are a really great way to save on all of your staples,” she mentioned, particularly when purchasing items like flour, sugar, and mixed fruit for holiday baking.
Moreover, shoppers are actively comparing prices across multiple supermarkets and utilizing shopping catalogues to find the best deals. “We are also seeing people simplifying for Christmas and choosing ingredients that can be used across multiple dishes,” Howell noted. This approach not only helps to stretch budgets but also saves time in the kitchen, with many opting for ready-made desserts like frozen cheesecakes or pavlova bases.
Planning is also essential for avoiding last-minute overspending. Howell encouraged early menu planning to help consumers manage their finances effectively. “Coming together is really important… people are making smarter choices to help keep costs down without losing the joy of the festive season,” she said.
Finding Joy in Budget-Friendly Celebrations
As the holiday season approaches, it is clear that Australians are not willing to sacrifice the festive spirit, despite financial constraints. Howell’s insights reflect a growing trend towards smarter shopping habits, where individuals are learning to enjoy a fulfilling Christmas without overspending. With thoughtful planning and resourceful choices, it is possible to celebrate the season meaningfully while keeping costs in check.
In summary, as Christmas 2023 approaches, Australians are navigating financial challenges with a focus on budgeting and smart shopping. With rising costs affecting everyday expenses, the ability to adapt and find joy in simpler celebrations will be key to a stress-free holiday experience.


































