Bellroy has launched a limited-edition collection to commemorate the Year of the Horse, featuring a range of lightweight bags and pouches from its popular Cinch line. The release, announced on January 13, 2026, includes carefully crafted designs that reflect themes of calm and relaxation.
The new collection encompasses vibrant colors and silhouettes, with each item designed to encapsulate the essence of the lunar new year. The products incorporate shades such as crimson, symbolizing good fortune, and seafoam green, representing the arrival of spring. Each piece also includes hidden messages that evoke feelings of rest and readiness, tailored to its specific style.
Exclusive Designs and Special Offers
The Year of the Horse collection features several products, including the Cinch Backpack – Year of the Horse Edition, Cinch Mini Messenger – Year of the Horse Edition, Cinch Pocket – Year of the Horse Edition, and Cinch Pouch – Year of the Horse Edition. Customers can also receive a New Year Horse Charm or New Year Owl Charm as complimentary gifts with the purchase of the backpack or mini messenger (while stocks last).
The horse charm, crafted from clay using 3D printing technology, showcases two horses nestled together, set against a design reminiscent of traditional Chinese knots. According to Rowan Dinning, a designer at Bellroy, the collection aims to promote a sense of community and connection among families rather than perpetuating hustle culture associated with the Year of the Horse.
Fiona Fang, Bellroy’s Business Development Project Manager, explained the inspiration behind the designs, noting the phonetic similarity between “Cinch” and the Chinese word 松弛 (sōngchí), which translates to “relaxed” or “chilled.” The playful structure and lightweight materials of the Cinch family further enhance this relaxed theme.
Product Pricing and Availability
The products in the Year of the Horse collection are priced as follows: the Cinch Backpack retails for US$125, the Cinch Mini Messenger for US$79, the Cinch Pocket for US$25, and the Cinch Pouch also for US$25. The New Year Horse Charm and New Year Owl Charm are available for US$35 each, but are offered as free gifts with qualifying purchases.
In addition to this collection, Bellroy has collaborated with Chinese paper artist Chen Fenwan to create an exclusive Year of the Horse line for Apple. This special edition includes the Laptop Caddy, Travel Organizer, and Cinch Messenger, each featuring unique patterned linings designed by Fenwan. These products, priced between US$59 and US$99, are available on Apple’s website and in select retail locations.
Bellroy, recognized as an Australian certified B-Corp, has been at the forefront of creating innovative everyday carry solutions since 2010. The company emphasizes sustainable materials and meticulous engineering, proving that quality and social responsibility can coexist. Their products are sold in over 100 countries, further establishing Bellroy as a leader in the industry.
For more information, visit bellroy.com or follow them on social media for updates and product images.
