As demand for skincare products skyrockets, Australian brand EAORON has entered the market with a budget-friendly alternative to Rhode’s popular $55 (124ml) Glazing Milk. The new product, priced at $16.99 (120ml), is now available at Chemist Warehouse locations nationwide, tapping into the growing trend of the “glazed-skin” aesthetic.
This launch arrives as the glazed-skin look—characterized by a dewy, light-reflective finish—continues to gain traction, particularly on social media platforms like TikTok, where beauty trends generate billions of views. EAORON’s move reflects a broader shift towards “dupe culture,” as consumers increasingly seek affordable options without compromising on quality.
EAORON’s Hyaluronic Toner is designed specifically to provide a similar effect to Rhode’s Glazing Milk, offering multi-layer hydration while maintaining a lightweight feel. The formulation combines a multi-weight hyaluronic acid complex, aimed at attracting and retaining moisture across various layers of the skin, with glycerin to provide immediate hydration. Additionally, a ceramide complex and lightweight emollients contribute to smoother skin without any sticky residue.
The result is a product that delivers a fresh, hydrated appearance with a soft, glazed finish rather than an overly shiny look. Its fluid, milky texture absorbs quickly, allowing it to fit seamlessly into daily skincare routines. Suitable for various skin types, this toner can be used alone or as a preparatory layer before applying serums and moisturizers.
Fernando Rodriguez, CEO of EAORON, emphasized the company’s strategic response to the popularity of Rhode’s Glazing Milk and the glazed-skin trend. “We’ve seen how strongly the glazed-skin aesthetic has resonated with consumers,” Rodriguez stated. “Rhode’s Glazing Milk helped bring the milky hydration step into the mainstream. What we observed locally was clear demand for an accessible alternative that delivered a similar dewy, light-reflective finish through ingredient-led formulation.”
Rodriguez highlighted the importance of transparency in ingredient selection and product performance. “Our focus was on multi-layer hydration using proven humectants and barrier-supporting components,” he said, “while ensuring the product remained affordable and available through pharmacy retail. Consumers are increasingly informed. They understand ingredients, they understand texture, and they’re actively looking for options that fit their budgets.”
The rise of dupe culture is particularly prominent among younger shoppers, including Gen Z and Millennials. This shift is transforming pharmacy aisles into competitive spaces for trend-driven skincare. EAORON’s Hyaluronic Toner serves as an example of how accessible performance can challenge the dominance of prestige brands in the beauty sector.
Now available at Chemist Warehouse, EAORON Hyaluronic Toner offers consumers an entry point into the glazed-skin category without the barriers of premium pricing. As the beauty landscape continues to evolve, consumers can expect more innovative solutions that cater to their needs and preferences.
