Jamie Stewart has stepped into the role of chief executive officer at Chicken Treat, drawn by the brand’s strong local following in Western Australia. His move from Melbourne to Perth marks a new chapter for the fast-food franchise, which has undergone significant transformation under the previous leadership of Mimma Battista. Since taking the helm in late 2025, Stewart aims to build on the solid legacy left by Battista, who had revitalized the brand after years of instability.
When Battista took charge in April 2014, Chicken Treat was struggling. The company had cycled through five CEOs in five years, and many of its locations had not seen updates in decades. Customer complaints were common, but by the time of her departure earlier this year, Chicken Treat had achieved a remarkable 180 percent improvement in earnings before interest, tax, depreciation, and amortisation. Furthermore, 90 percent of a network-wide refurbishment initiative was completed, setting a strong foundation for Stewart’s leadership.
In an interview with The West Australian, Stewart expressed his commitment to ensuring that Chicken Treat remains Western Australia’s favourite chicken brand. “The legacy that Mimma has left behind is a really strong foundation for me,” he said. His previous role as chief operating officer at Japanese food chain Sushi Sushi has equipped him with significant experience for this new challenge.
Stewart noted that the brand’s recent evolution, both in its appearance and menu, initially drew him in as a customer. “One of the things that really drew me to this brand is that absolute obsession and love that this State has for this iconic brand,” he remarked. This local enthusiasm was a key factor in his decision to relocate to Perth.
Stewart’s immediate focus includes stabilizing the existing network of 63 stores in Western Australia. The company is set to open its 64th location in Anketell in January. He acknowledged the potential for growth in WA, citing expanding suburbs and a growing population.
One of Stewart’s critical tasks will be addressing Chicken Treat’s ambitions to expand beyond its home territory. The brand previously attempted to enter the eastern Australian market but had to close its first two stores, located in Eastern Creek and Crows Nest in Sydney, shortly after their opening in December 2022. When asked about future expansion plans, Stewart was cautious, stating, “I think my main priority right now is the existing network, making sure that they’re set up for success for the next phase.”
Looking ahead, Chicken Treat is on track to celebrate its 50th anniversary in October 2025. The brand is part of Craveable Brands, which also includes other notable fast-food names like Red Rooster, Oporto, and Chargrill Charlie’s. Owned by private equity firm PAG Asia Capital, Craveable Brands reported a profit of $17.2 million for the year ending June 2025, slightly down from $21.7 million the previous year, with total revenue reaching $228.4 million.
As Jamie Stewart embarks on this new journey, his commitment to the brand’s legacy and the local community will be pivotal in shaping Chicken Treat’s future in an increasingly competitive landscape.
