The Cancer Council WA has launched an important campaign aimed at encouraging outdoor workers to integrate sun protection into their daily routines. Research indicates that these workers experience up to ten times more ultraviolet (UV) exposure compared to those working indoors, significantly increasing their risk of skin cancer.
The campaign, titled “Change your routine before skin cancer changes it for you,” seeks to raise awareness about the dangers associated with workplace UV exposure. According to Sally Blane, the SunSmart Manager at Cancer Council WA, the workplace is a significant source of UV radiation for many Australians. It is estimated that around 200 melanomas and 34,000 other skin cancers diagnosed each year can be directly attributed to UV exposure on the job.
Highlighting the Importance of Sun Safety
With October 2023 designated as National Safe Work Month, the timing of this campaign is particularly relevant. Approximately 22 percent of Australians are exposed to UV radiation at work, underscoring the need for heightened awareness regarding sun safety as an integral part of workplace health practices.
Recent findings from a Cancer Council WA study of outdoor workers reveal that while many take steps to protect themselves, there are notable gaps in effective sun safety measures. The study found that the most common protective action taken by workers was wearing sunglasses, with 68 percent reporting this habit. In contrast, only 41 percent mentioned wearing a broad-brimmed hat, a critical component in reducing UV exposure.
Blane emphasized the importance of prioritizing sun safety in the workplace, stating, “You wouldn’t send workers onsite without a hard hat or steel-capped boots, and sun protection should be treated the same way.” She recommends practical measures such as wearing sunglasses, long-sleeved clothing, applying sunscreen, using broad-brimmed hats, and seeking shade whenever possible.
Targeting Key Demographics
The campaign, originally developed by the Cancer Institute NSW and licensed for use in Western Australia, will be promoted on platforms including YouTube and social media until March 2026. It is specifically targeting men aged 18 to 55, especially those over 40 years old, who are employed in industries such as construction and agriculture.
By raising awareness and encouraging practical sun safety habits, the Cancer Council WA aims to protect outdoor workers from the long-term dangers of UV exposure. The campaign reinforces the message that sun safety is a shared responsibility between employers and employees, vital for safeguarding the health of Australia’s outdoor workforce.
