Wanglaoji has officially entered the Australian market with the launch of its WALOVI international cans during the 22nd World Congress of Chinese Medicine, held in Sydney on October 31, 2025. This event not only marks a significant milestone in the brand’s expansion but also reflects its ongoing globalization efforts, backed by both industry recognition and a strong market presence.
At the launch ceremony, Li Xiaojun, Chairman of Guangzhou Pharmaceutical Holdings Limited, outlined Wanglaoji’s strategy for international growth. He emphasized the importance of not just exporting products but also sharing Chinese culture in a manner that resonates with global youth. “We should tell Chinese stories in a way that appeals to young people around the world, just like ‘Black Myth: Wukong’, so that Eastern culture can move from being known to being loved,” Li said.
The partnership between Guangzhou Wang Lao Ji Great Health Industry Co., LTD and local enterprise Valucky Australia Pty Ltd will facilitate the distribution of WALOVI international cans across various channels in Australia. The product will be available in convenience stores, Chinese restaurants, and Asian restaurants, as well as major online platforms such as Woolworths, Woozoo, and Costco. This strategy aims to meet the increasing demand for healthy beverage options among local consumers.
Wanglaoji has a storied history that spans nearly 197 years and has undergone three key transformations—from traditional Chinese medicine to herbal tea and now to natural plant beverages. Fang Dafeng, General Manager of Guangzhou Wang Lao Ji Great Health Industry Co., LTD, noted the company’s adaptability, stating, “We are consistently evolving to meet the demands of the times.”
According to Frost & Sullivan, WALOVI has achieved remarkable success in the global plant beverage sector, ranking first in sales for five consecutive years. Domestically, it commands nearly 50% of the plant drink market share. The brand’s overseas presence has expanded significantly over the past decade, growing 6.5-fold with an annual compound growth rate exceeding 25%.
Wanglaoji’s journey began with its early presence in the United States in the early 20th century. The launch of the English brand WALOVI in 2023 marked a pivotal moment, followed by the global introduction of its international cans in Shanghai in August 2025. The brand is now actively expanding into regions including Southeast Asia, the Middle East, Europe, and Australia, with WALOVI serving as a key symbol in its global strategy.
The launch of WALOVI international cans in Australia is more than a product introduction; it represents Wanglaoji’s commitment to cultural exchange and the promotion of Eastern wellness philosophies. As the brand continues to innovate and expand, it positions itself as a significant player in the healthy beverage market worldwide.
