A recent study has revealed how geography and demographics significantly influence U.S. florists’ perspectives on sustainability. Conducted by researchers from Mississippi State University and Texas State University, the research highlights the varying adoption of eco-friendly practices within the floral industry, such as sourcing local flowers and minimizing the use of single-use plastics.
The findings indicate that regional differences play a crucial role in how sustainability is prioritized among florists. For instance, certain areas demonstrate a stronger commitment to environmentally conscious practices compared to others. This geographical analysis is complemented by a demographic assessment, which shows that factors like age, education, and years of experience also shape florists’ views on environmentalism.
Understanding these dynamics is vital. The research suggests that generational differences and professional backgrounds impact the openness of florists to new methods and the adoption of green techniques in their designs. As sustainability becomes increasingly demanded by consumers, identifying where and among whom these practices are most prevalent offers valuable insights for educators, industry leaders, and policymakers aiming to promote responsible approaches in the floral sector.
According to Dr. Etheridge, an Associate Professor of Floral Management at Mississippi State University, “This research was conducted to better understand how professional florists perceive environmentalism and the adoption of sustainable floral design practices.” He emphasizes the importance of determining whether these perceptions vary across different demographic groups and geographical regions within the United States. The studies aim to identify trends, barriers, and opportunities that can guide decision-makers in the floriculture industry.
The research was funded by the Floral Marketing Fund (FMF) in collaboration with the American Floral Endowment (AFE) and received co-sponsorship from BloomNet® and Syndicate Sales. The comprehensive nature of this study presents the most thorough examination to date of how U.S. florists respond to the increasing demand for sustainable practices in floral design.
For those interested in further details, the full articles can be accessed through the ASHS HortTech electronic Journal at the following links: https://doi.org/10.21273/HORTTECH05612-25 and https://doi.org/10.21273/HORTTECH05679-25.
Established in 1903, the American Society for Horticultural Science (ASHS) is a globally recognized professional society dedicated to advancing horticultural science. With thousands of members, ASHS supports scientific research and education across various horticultural disciplines, including breeding, production, marketing, and environmental management. Their commitment to promoting responsible practices in horticulture is vital as the sector navigates the challenges of sustainability. For more information, visit ashs.org.
