Alfa Romeo has announced that it will not extend its Quadrifoglio sub-brand to its compact SUVs, including the newly launched Junior and the Tonale. The Italian automaker aims to maintain the exclusivity and performance reputation of the Quadrifoglio name, which translates to “green four-leaf clover” in Italian, by reserving it for higher-end models.
This decision sets Alfa Romeo apart from other European brands like Mercedes-Benz and BMW, which often apply performance branding to less expensive variants. Currently, the Australian lineup features two Quadrifoglio models: the Giulia Quadrifoglio sedan and the Stelvio Quadrifoglio mid-size SUV. Both of these vehicles come equipped with high-output turbocharged V6 engines, advanced steering and suspension systems, and unique aerodynamic features.
Maintaining Performance Standards
Mario Lamagna, head of product at Alfa Romeo, explained that while there was consideration to expand the Quadrifoglio range to include the Junior, the automaker decided against it to protect the brand’s image. “For the moment, with the technologies that we have, we didn’t believe there was a powertrain that was the right one to be called the Quadrifoglio for Junior,” he stated during the Junior’s launch event.
The Junior is available in Australia with two powertrain options: a mild-hybrid version starting at $45,900 and a fully electric variant priced from $57,900. The mild-hybrid model features a turbocharged 1.2-litre three-cylinder petrol engine paired with a 48V mild-hybrid system, generating 107 kW of power and 230 Nm of torque. Meanwhile, the electric variant includes a single motor powered by a 54 kWh lithium-ion battery, producing 115 kW and 260 Nm.
In contrast, the Giulia and Stelvio models, which serve as Alfa Romeo’s performance benchmarks, are equipped with 2.0-litre four-cylinder turbo-petrol engines that yield 206 kW and 400 Nm. Their Quadrifoglio counterparts boast a more powerful 2.9-litre twin-turbo V6 engine, delivering a staggering 375 kW and 600 Nm. The Giulia Quadrifoglio is priced at $156,990, while the Stelvio Quadrifoglio retails for $162,700.
Future of the Quadrifoglio Brand
Lamagna emphasized the importance of maintaining high standards for the Quadrifoglio label. “There are many different characteristics that an Alfa needs to respect to be called a QV. It’s almost a sub-brand of Alfa. We take it very seriously,” he asserted.
While there is potential for the Junior to evolve, Lamagna noted that any future Quadrifoglio models must be carefully considered. “I will never say no to QV in any model, but it is something that has to be studied, because QV means serious stuff. We have to be very careful in protecting that label,” he concluded.
As Alfa Romeo continues to navigate the performance market, the focus remains on delivering high-quality vehicles that reflect the brand’s heritage and commitment to excellence.
