A recent report from Counterpoint Research reveals that Apple experienced significant growth in its Mac shipments during the third quarter of 2025, outpacing the overall PC market. Shipments of Apple’s Mac computers increased by 14.9% compared to the same period last year. This surge is attributed to the popularity of new MacBook models and increased adoption in the enterprise sector.
The global PC market saw an overall increase of 8.1% in shipments during Q3 2025, driven by factors including the approaching Windows 10 end-of-life and strategic inventory adjustments related to U.S. import tariff policies. Among major brands, Lenovo led the way with a 17% increase in shipments, closely followed by Apple. Asus reported a 14% increase, while Dell faced a decline of 1%, marking it as the only major brand to experience a downturn. The “Others” category also saw a decrease, falling by 3%.
Insight from Counterpoint Research
According to Counterpoint’s Senior Analyst Minsoo Kang, the growth in Mac shipments reflects Apple’s ability to capture a larger share of the market. He stated, “The rise in shipments underscores the ongoing demand for Apple’s innovative products and highlights the company’s strategic positioning in the PC sector.”
Looking ahead, Counterpoint anticipates that the introduction of new AI chipsets by key manufacturers will further stimulate growth in the PC market starting next year. The anticipated shift towards AI-enabled PCs is expected to reshape consumer preferences and drive sales across various brands.
This report underscores Apple’s robust performance amidst a competitive landscape, reinforcing its status as a leading player in the technology sector. With an eye on future developments, the company’s focus on innovation and enterprise solutions will likely play a crucial role in maintaining its momentum.
