Apple’s venture into film has achieved remarkable success, as F1: The Movie surpassed $600 million at the global box office this weekend. This achievement exceeds even the most optimistic forecasts prior to the film’s release, which had a production budget of around $250 million. The film is now recognized as Apple’s most successful original feature to date.
The movie, featuring Brad Pitt as retired racer Sonny Hayes, tells the story of his mentorship of a rising driver, played by Damson Idris, on the struggling F1 team APX GP. The team must secure a victory to continue receiving funding. Filming took place during real F1 races throughout the 2023 and 2024 seasons, showcasing breathtaking racing sequences that have captivated audiences.
As of now, F1: The Movie is available for purchase or rental on video-on-demand platforms, although a streaming release date on Apple TV+ has not yet been announced. Critics have responded positively, with the film holding a strong 97% rating on Rotten Tomatoes and receiving a Certified Fresh designation.
Apple is optimistic that the film’s critical acclaim will translate into a successful streaming launch. The company has yet to announce plans for another wide theatrical release since its shift towards more direct-to-streaming content. Currently, Apple is producing a limited number of original films each year, with plans primarily focused on streaming services.
Cinema operators are hopeful that the success of F1: The Movie could influence Apple’s strategy regarding theatrical releases. The film’s performance may signal a potential shift in how the tech giant approaches film distribution, especially as the industry navigates ongoing challenges.
As fans await the film’s arrival on Apple TV+, questions remain regarding the future of theatrical releases for Apple’s original films. The success of F1: The Movie provides a glimmer of hope for both the company and the cinema industry.
