TikTok is navigating significant challenges in 2026 following its transition from the Chinese-based ByteDance to the newly formed TikTok USDS Joint Venture, a majority American-owned entity. This ownership change has sparked concerns among users, leading to a surge of interest in a competing platform, UpScrolled. As of now, UpScrolled has become the second most popular free app on the iOS App Store, attracting users disillusioned by TikTok’s recent controversies.
The issues with TikTok began when the app experienced a major outage, which the company attributed to a power failure at a data center. Shortly thereafter, users reported changes to the app’s terms of service, including aggressive new tracking measures, content restrictions, and alleged “shadowbanning” of posts. Many users suspect that TikTok is now suppressing their content and altering its algorithms in ways that differ markedly from the previous regime under ByteDance.
In contrast, UpScrolled, created by Issam Hijazi, aims to provide a platform free from such perceived biases. Launched in June 2026, UpScrolled promotes itself as a space where users can share their opinions without the fear of censorship or algorithmic manipulation. The platform’s mission statement emphasizes that “every post has a fair chance to be seen,” appealing to individuals who feel disenfranchised by TikTok’s recent changes.
How UpScrolled Works and Its Unique Features
One of UpScrolled’s standout features is its dual feed system. The Following Feed displays posts in chronological order, allowing users to see the latest updates from those they follow. For discovering new content, the Discover Feed presents popular posts based on user interactions rather than a personalized algorithm. This structure aims to provide transparency and fairness in content visibility, a significant selling point for users frustrated with TikTok’s opaque algorithm.
The platform also distinguishes itself through its data privacy policies. UpScrolled does not engage in extensive data collection and does not sell user information to third parties. The only exceptions are legal obligations, making it a refreshing alternative for those concerned about privacy issues prevalent in other social media platforms.
Content Landscape and User Experience
Early users of UpScrolled have noted a variety of content types available on the platform. A significant amount of material appears to center around the ongoing Israeli-Palestinian conflict, with many users utilizing UpScrolled as a space for pro-Palestinian discourse. This focus has attracted individuals who believe that mainstream social media platforms are censoring such discussions.
While the platform is not yet as established as TikTok, many users appreciate its different approach to content sharing. Posts on UpScrolled include a mix of short videos, static images, and various media types reminiscent of both TikTok and Instagram. Despite its relatively nascent stage, UpScrolled has garnered attention for its commitment to user autonomy and content accessibility.
The surge in UpScrolled’s popularity raises questions about the long-term viability of TikTok, especially as users seek alternatives during this tumultuous period. While it remains to be seen whether this trend will persist or if users will eventually return to TikTok, the current momentum suggests a growing appetite for platforms that prioritize user experience and transparency.
As UpScrolled continues to grow, its future may well depend on maintaining its core principles while expanding its user base. The ongoing developments in the social media landscape indicate a pivotal moment for platforms like UpScrolled, which are challenging established norms and practices.
