BREAKING: AITO has just unveiled its latest luxury electric vehicle lineup at the 2025 IAA MOBILITY in Munich. The new models—AITO 9, AITO 7, and AITO 5—are specifically tailored for the Middle East market, marking a significant milestone in the brand’s expansion into global markets.
This launch comes as AITO aims to redefine luxury in the electric vehicle sector. With a focus on combining traditional luxury with cutting-edge technology, AITO’s vehicles promise an unparalleled mobility experience. The brand’s philosophy of “Intelligence Redefining Luxury” underpins these new models, integrating advanced features such as Intelligent Power and Intelligent Safety.
AITO’s latest technology includes the SERES Super Range-Extender System, which boasts a thermal efficiency of 44.8% and a remarkable fuel-to-electricity conversion efficiency of 3.65 kWh/L. This innovation provides a quieter, safer, and more energy-efficient driving experience, addressing common concerns about electric vehicle range. Since its inception, AITO has sold over 770,000 units of its Range Extended Electric Vehicles (REEV) in China, with 70% of users driving in pure electric mode.
The intelligent driving assistance technology has also gained traction, achieving over 3.45 billion km of driving data by the end of August 2025, enhancing the safety and responsiveness of AITO vehicles. AITO’s advanced driving assistance system can handle complex maneuvers, providing users with a seamless driving experience, and is now undergoing validation tests for international markets, including the Middle East.
Safety remains a top priority, with AITO implementing an industry-leading intelligent safety system that encompasses all aspects of vehicle security. This includes life protection, data security, and comprehensive health safeguards, ensuring peace of mind for drivers and passengers alike.
AITO’s intelligent cockpit is designed to meet diverse user needs, facilitating interactive experiences that enhance driving, entertainment, and work. The cockpit supports trilingual interaction (Chinese, English, Arabic) and boasts advanced AI capabilities for personalized service.
To cater to the specific requirements of Middle Eastern consumers, AITO has localized its models extensively. This includes rigorous testing in extreme conditions, ensuring that the vehicles can withstand the region’s unique climate. AITO has established a Competence Center in Amsterdam and a manufacturing base in Indonesia to enhance product quality and user experience globally.
The launch of these models is part of AITO’s broader “Glocal” strategy, which emphasizes local adaptation while maintaining global standards. As the brand continues to innovate and expand, it is poised to deliver a luxury mobility experience that resonates with customers worldwide.
WHAT’S NEXT: As AITO prepares for the Middle Eastern market, consumers can look forward to enhanced localized features and a commitment to excellence in intelligent mobility. Keep an eye on this developing story as AITO leads the charge in redefining luxury in electric vehicles.
This is a pivotal moment for AITO and the electric vehicle industry, as luxury and technology converge to create a new standard for intelligent mobility.
