URGENT UPDATE: Australians are turning away from traditional supermarkets in favor of food co-ops like Box Divvy, following a surge in grocery prices. Just this month, Box Divvy opened its first Melbourne hub in Templestowe, with plans for more locations in Croydon North, Sunbury, and Berwick.
In a striking shift, families are seeking alternatives as the cost of living soars. Many are now opting for Box Divvy, a direct-from-farm co-op, which offers fresh produce at about 30% lower prices than major chains like Coles and Woolworths. The average Australian household spends approximately $108 weekly at these supermarkets, which dominate 67% of the grocery market.
Box Divvy’s model promotes a unique approach to grocery shopping, encouraging customers to “unsupermarket.” Over the past week, consumers have been captivated by the convenience and affordability of receiving a large box of fresh fruits, vegetables, and eggs directly from farmers, leading to healthier eating habits and reduced reliance on the supermarket giants.
The shift comes as a response to a concerning trend: a recent study from Australia’s competition regulator revealed that supermarket prices have been rising rapidly for at least five years. Critics argue that Coles and Woolworths, collectively dubbed “ColesWorth,” are exploiting their market dominance, resulting in inflated grocery bills and squeezing suppliers.
Official statements from AUSVEG highlight the struggle of vegetable growers, who need fair pricing for their produce. “Supermarkets remain where most Australians buy their fresh produce,” said a spokesperson, underscoring the need for sustainable practices within the industry.
As Box Divvy expands, families are eager to see if this co-op model can provide a better way to feed their loved ones. Will this trend continue to grow, or will the supermarket giants reclaim their market share? The next few months will be critical in determining the future of grocery shopping in Australia.
Stay tuned for more updates on this evolving story as we monitor consumer reactions and the impacts on the grocery landscape.
