UPDATE: The Illawarra region is set for a major transformation as the NSW Government launches a $1.9 million initiative aimed at revitalizing local districts into must-visit destinations for weekend travelers. This ambitious plan, part of the government’s 24-hour economy Uptown Program, is designed to enhance cultural experiences and boost tourism in areas like Port Kembla, Bulli, and Thirroul.
Just announced, the initiative will breathe new life into six districts, each with distinct offerings. Port Kembla is poised to reshape its image from an overlooked steel town to a vibrant hub for entertainment and culture. Local leader James Spink emphasizes a new era for the area: “We’re building a new energy with different businesses and a creative push,” he stated, promising visitors an enticing range of options any day of the week.
As part of the revitalization, businesses in Port Kembla will collaborate to host regular events, offering pop-ups and special promotions on the first Sunday and third Thursday of each month. This initiative aims to create a lively atmosphere that invites both locals and visitors.
Meanwhile, Globe Lane in Wollongong is gearing up to become the cultural heart of the city. Nathan Stratton, district lead and manager of La La La’s, is optimistic that the Uptown program will stimulate unique business openings, enhancing the area’s rich tapestry of food and entertainment. “We want more people to know about the melting pot of culture, food, and music,” Stratton noted. The plan includes initiatives inspired by successful districts worldwide, aiming to elevate the local experience.
In Bulli, efforts are underway to unify its scattered attractions. Lead Ballun Jones aims to position Bulli as a weekend destination by connecting its diverse offerings, from showgrounds to local businesses. “We want to increase day visitors from Sydney and enhance the local reputation,” Jones said, stressing the importance of making Bulli a stop, not just a pass-through.
The Thirroul Arts & Entertainment District also seeks to retain visitors into the night, leveraging its coastal charm and vibrant arts scene. Lead Adam Smith envisions a cohesive promotional strategy to showcase local events and businesses, aiming to foster community collaboration to attract more visitors.
Efforts to enhance nightlife are also underway at Keira Street, where the Keira Collective aims to improve accessibility and promote over 40 venues. Board member Ryan Aitchison stated, “We’re working together to make central Wollongong a more attractive place for diners and night owls.” Their goal is to create a nightlife destination that draws both locals and visitors alike.
Finally, the Lower Crown Quarter plans to capitalize on its high concentration of entertainment venues. Lead Ben Abraham remarked, “We want people to see that the CBD is a place you can come to—not just for the game.” The focus will be on creating a vibrant atmosphere to keep visitors engaged before and after events at local attractions like the WIN Stadium and Merrigong Theatre.
With the combined efforts of these districts, the Illawarra region is on track to become a premier destination for weekend travelers, fostering a sense of community and cultural richness. As these plans unfold, local leaders are optimistic about the potential for increased tourism and economic growth.
Stay tuned for more updates as this exciting project develops!
