UPDATE: New research reveals that a staggering 4 million Australians cannot afford basic hygiene and cleaning products, highlighting a critical issue termed “hygiene poverty.” The survey, conducted by Good360, indicates that up to one in five people are lacking essentials like soap, toothpaste, and deodorant.
JUST ANNOUNCED: Good360 managing director Alison Covington emphasized the devastating impact of this crisis, stating, “The impacts of hygiene poverty are wide-ranging, taking a toll on mental and physical wellbeing.” This alarming revelation underscores the urgent need for societal intervention, as many individuals grapple with feelings of low self-esteem and embarrassment.
The survey, conducted with 1,000 Australians, shows that one in seven respondents cannot afford cleaning products. Particularly concerning is the statistic that 30% of people aged 18 to 24 and 21% of women face challenges in accessing these basic necessities.
Covington further noted, “Our research highlights significant consequences on daily life, such as avoiding social events and critical commitments like work and school.” She stressed that eliminating hygiene poverty is not just about access to products but about restoring dignity and health for all Australians.
In response, QV Skincare has partnered with Good360 to provide essential hygiene items. Simone Thomassen, head of global marketing at QV, shared her shock at the findings, stating, “Nobody should have to experience hygiene poverty in a country like Australia.”
In a related effort, the Victorian government announced an expansion of its $23 million scheme to provide free pads and tampons in public spaces. This initiative, aimed at tackling hygiene poverty, has already dispensed 90,000 hygiene packs since its launch in November 2024. Natalie Hutchins, Victorian Women’s Minister, remarked, “We’re delivering free pads and tampons in public places right across Victoria, saving families thousands of dollars every year.”
Current consumer price index data adds another layer of urgency, revealing that health costs have surged 4.1% in the past year. In contrast, household inflation is at 2.1%% overall, while wages have risen by 3.4%% annually, indicating that while wages are outpacing inflation, many Australians are still struggling to meet even their most basic hygiene needs.
As this crisis unfolds, the call to action is clear: More must be done to ensure that millions of Australians, including vulnerable children, have access to essential hygiene products. The implications of hygiene poverty extend beyond individual wellbeing to the fabric of society, emphasizing the urgent need for community support and government action.
Stay tuned for further updates on this developing story, as organizations like Good360 and QV Skincare strive to combat this pressing issue.
