BREAKING: VMO has just announced the winners of the 2025 Ultimate Media Champion competition, concluding a thrilling six-week program that engaged over 250 agency professionals across Sydney, Melbourne, and Brisbane. This initiative, which focused on health, fitness, and mental well-being, wrapped up with an electrifying final event that highlighted the commitment of participants to their wellness journeys.
The program, held within the VMO Active network featuring Fitness First and Goodlife Health Clubs, combined weekly in-person training sessions with expert-led webinars on nutrition and mental health, delivered by Gotcha4Life. The culmination of this effort was a high-intensity circuit designed by Fitness Lifestyle Group.
Winners Announced! Six champions have emerged from the competition, judged on their dedication throughout the program and performance in the final challenge. The winners and runners-up will share in a substantial $50,000 prize pool, marking a significant achievement in the industry.
In an official statement, Paul Butler, managing director of VMO, emphasized the broader impact of the program: “This year’s Ultimate Media Champion has once again proven the positive impact that health and wellness can have on this industry. It’s been incredible to see so many agency professionals actively participating and supporting one another throughout their wellness journey, week after week. It has really shown the strength and unity of our media community.”
Here are the winners from each city:
Sydney Winners:
– Amy Tran: Mindshare
– Thomas Grainger: Wavemaker
Sydney Runners-up:
– Michaella Williams: EssenceMediacom
– Karem Elsayed: Wavemaker
Melbourne Winners:
– Janet Xu: Wavemaker
– Joshua Lau: Mindshare
Melbourne Runners-up:
– Jennifer Kong: Wavemaker
– Steven Thai: Principle Media Group
Brisbane Winners:
– Claire Pretorius: OMD
– Sam Carlin: Dentsu
Brisbane Runners-up:
– Inez Ormrod: EssenceMediacom
– Tom Sterling: Scout Frontier
As the media and marketing communities reflect on the success of the 2025 Ultimate Media Champion, the focus will now shift to how these winners will leverage their achievements to inspire further health and wellness initiatives across the industry.
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This year’s competition has not only crowned champions but has also reinforced the importance of community and well-being in a demanding industry. The excitement and camaraderie witnessed throughout the program have set a powerful precedent for future events.
