Index Exchange has been awarded the prestigious 2025 Global New Product Innovation Recognition by Frost & Sullivan for its contributions to the supply-side platform (SSP) industry. This accolade acknowledges the company’s commitment to innovation, transparency, and enhancing customer value within a competitive landscape. The announcement was made on September 17, 2025, during a ceremony in San Antonio.
Frost & Sullivan’s recognition emphasizes Index Exchange’s success in product development and its strategic focus on delivering measurable outcomes for clients. The evaluation process included a comprehensive benchmarking of companies based on two critical dimensions: strategy effectiveness and strategy execution. Index Exchange has excelled in both areas, aligning its strategic initiatives with market demands while executing them efficiently and at scale.
Lara Forlino, an industry analyst at Frost & Sullivan, highlighted the importance of Index Exchange’s customer-centric philosophy. “By choosing to grow alongside its customers and actively support their success, Index Exchange builds a strong reputation for reliability and integrity, fostering long-term loyalty and enduring partnerships,” she stated.
Strategic Agility and Market Leadership
Guided by a long-term growth strategy, Index Exchange has showcased its ability to adapt and lead in the rapidly evolving digital advertising landscape. The company’s sustained investment in privacy-centric solutions, automation, and product development has enabled it to effectively scale across global markets. A significant component of this strategy is the launch of Index Marketplaces, which aims to streamline sell-side decision-making in programmatic advertising.
With Index Marketplaces, media owners can curate and activate inventory more efficiently, enhancing intelligence and optimization on the supply side. This innovative approach addresses challenges arising from privacy changes and data regulations, preserving reliable signals while unlocking collaboration opportunities between media owners and buyers.
Mike McNeeley, Senior Vice President of Product at Index Exchange, remarked on the collaborative nature of programmatic success. “Success in programmatic today depends on companies working together in flexible ways that reflect real business relationships,” he noted. The platform simplifies how partners connect, transact, and report, effectively removing technical barriers and accelerating innovation.
Setting Industry Standards
Frost & Sullivan commends Index Exchange for its high standards in competitive strategy and market responsiveness. The company’s vision, robust innovation pipeline, and customer-first culture are shaping the future of supply-side platforms, resulting in tangible outcomes at scale. Each year, Frost & Sullivan honors organizations that exemplify outstanding strategy development and implementation, leading to measurable improvements in market share, customer satisfaction, and competitive positioning.
The recognition of Index Exchange reflects its ongoing commitment to transforming the industry through innovative practices and growth excellence. Frost & Sullivan’s Best Practices Recognition program evaluates companies across global markets, identifying those that demonstrate exceptional achievement in leadership, technological innovation, customer experience, and strategic product development.
For further information about Index Exchange and its innovative solutions, visit their official website at www.indexexchange.com or connect with them on LinkedIn.
