URGENT UPDATE: More than 100 tech companies are launching a grassroots campaign to bring the iconic SXSW conference back to Australia, specifically targeting Queensland as the new host. The campaign, named SXSEQ, was announced Tuesday, just weeks after the event’s organizers confirmed it would not take place in 2026 following the withdrawal of funding from the New South Wales government.
This call to action comes on the heels of SXSW Sydney’s impressive run from 2023 to 2025, which attracted over 345,000 attendees and generated a staggering $276 million for the local economy. Advocates believe that relocating the festival to Queensland would not only revive this cultural event but also significantly boost local startups and established tech firms.
SXSEQ includes executives from renowned companies such as EOS Worldwide, The Content Division, and Blackroc Recruitment. Campaign organizer and co-founder of PatientNotes, Sarah Moran, stated, “Sydney dropped a winning lottery ticket – we’re just asking Minister Andrew Powell to pick it up.” She emphasizes that SXSW serves as an “export vehicle,” bringing in international revenue while showcasing Queensland’s innovative industries to global markets.
The appeal for Queensland’s support aligns with the state’s Destination 2045 initiative, which pledges to invest $100 million in tourism. Moran noted the event’s potential to highlight the increasing number of tech workers moving to the Sunshine Coast, further enhancing the region’s profile as a technology hub.
While Powell has not commented directly on the SXSW proposal, he confirmed that numerous funding initiatives are available to attract tourism events to the state. “Queensland continues to cement its reputation as Australia’s events capital, hosting world-class festivals, sporting spectacles, and cultural celebrations year-round,” he told AAP.
The push for SXSW’s return to Australia is particularly timely as Brisbane prepares for the 2032 Olympic and Paralympic Games, with the Queensland government committing $7.1 billion to upgrade sporting venues and infrastructure.
In a statement, SXSW director Jenny Connelly expressed pride in the event’s achievements in Australia, stating, “Over three years, SXSW Sydney demonstrated the power of convening global innovators, creatives, and leaders, and created a platform that elevated voices from Australia and the Asia-Pacific region onto the world stage.”
As the campaign gains momentum, tech leaders and enthusiasts alike are eager to see how Queensland’s government will respond. If successful, this initiative could not only revive a beloved event but also position Queensland as a pivotal player in the global technology landscape.
Stay tuned for updates on this developing story as the campaign unfolds and government responses are anticipated.
