Chronic obstructive pulmonary disease (COPD) claims over 3.5 million lives annually, making it the third leading cause of death worldwide. Despite its severity, COPD often remains underrecognized and underfunded. This year’s World COPD Day, observed on November 15, emphasizes the theme “Short of breath, think COPD,” which highlights common symptoms such as cough, difficulty breathing, wheezing, and fatigue. The day aims to enhance awareness and promote early diagnosis and management of the disease, which can significantly improve patients’ quality of life.
The lack of media coverage on COPD contributes to public unawareness. According to the Pace University Center for Global Health, many individuals living with this serious condition have their stories untold. In response, the Centre has partnered with José Castro, the WHO Director-General Special Envoy for Chronic Respiratory Diseases, to conduct workshops aimed at educating journalists from major media outlets. Castro stated, “COPD is a ‘Cinderella’ disease – too often overlooked and left in the shadows. This important initiative aims to address a critical gap in health journalism.”
During a recent three-day workshop in Kuala Lumpur, Malaysia, journalists from countries including Bangladesh, China, India, Indonesia, Malaysia, The Philippines, and Thailand gained insights into the impact of COPD. The program included scientific background, country-specific data, and testimonies from people living with the disease, as well as input from civil society organizations and medical professionals.
Emalin Zalani, a journalist from Star Health in Malaysia, reflected on her experience: “Before this workshop, I had never written about COPD, and like many, I assumed that only conditions such as cancer and cardiovascular diseases were the most serious public health concerns. These sessions have completely changed my perspective, highlighting the hidden burden of COPD and the importance of early detection, prevention, and public awareness.”
As a result of the workshop, participants have already published stories in major national news outlets, including the Dhaka Tribune, Philippine Star, and Bangkok Post. Earlier this year, a similar workshop in Mexico City led to increased coverage of chronic respiratory diseases across Central and South America’s national newspapers, radio, and television broadcasts.
Future workshops are planned for the African and European regions, with the next session scheduled for March 2026 in Cape Town, South Africa. These initiatives aim to continue the momentum in raising awareness about COPD and improving health reporting on this critical public health issue.
