The MTV Video Music Awards (VMAs) held on September 12, 2023, showcased a blend of established fashion icons and emerging trends, highlighting both the glamour and evolution of red carpet appearances. This year, the ceremony saw noteworthy moments that suggested a shift in the traditional significance of the red carpet, as some stars opted for more understated or unconventional styles.
Lady Gaga made a statement by skipping the red carpet entirely, instead choosing to make her entrance on stage to accept the prestigious Artist of the Year award. Her absence from the carpet signified a potential decline in its relevance, reflecting a broader trend among artists prioritizing performance over fashion.
Ariana Grande, known for her stylish ensembles, wore outfits from Fendi and Tamara Ralph, but they failed to create the same buzz as her win for Video of the Year with “Brighter Days Ahead.” Meanwhile, Mariah Carey donned a striking gold leotard and go-go boots but could not match the soaring heights of her vocal performance during a medley of her greatest hits, which celebrated her first VMA for Video Vanguard.
One of the more unexpected highlights of the event was Doja Cat, who delivered a memorable moment by eating her lipstick on the red carpet. Her playful antics, alongside Yungblud‘s homage to rock legend Ozzy Osbourne, offered a refreshing take on the evening’s fashion narrative.
Standout Fashion Moments
Despite some lackluster choices, several artists stood out with their stunning outfits.
1. Lady Gaga: Embracing the spirit of the Addams Family, Gaga wore a striking purple lace and black-ruffled gown from Marc Jacobs’ acclaimed autumn 2025 collection. The ensemble perfectly encapsulated her unique style, proving that her fashion sense remains as captivating as her musical talent.
2. Tyla: The best Afrobeats video winner for “Push 2 Start” made a bold statement with a look inspired by Chanel’s spring 1993 collection. Instead of traditional black pants, Tyla opted to wear the top as a dress, telling reporters, “I said, ‘Put me in Chanel.’” This choice was strategic, especially as her upcoming single is titled “Chanel,” showcasing her savvy marketing approach.
3. Ice Spice: Known for her love of plaid, Ice Spice ventured into the Ralph Lauren archive with a vintage piece from 2003. The chequered patchwork denim skirt, combined with her confident attitude, added a modern twist to Lauren’s classic WASP-y aesthetic.
4. Sabrina Carpenter: Taking a sophisticated turn, Carpenter departed from her usual retro camp style, opting for a fitted red lace gown from Valentino. The high-necked silhouette struck a balance between elegance and allure, demonstrating her growth as an artist and fashion icon.
5. Doja Cat: Blending country and pop influences, Doja Cat showcased a striking harlequin mini dress from Balmain’s pre-fall 2024 collection. Her ’80s blonde wig paid homage to Dolly Parton, while her edgy choice to bite into her lipstick on the red carpet epitomized her bold persona.
The VMAs have long been a platform for artistic expression, not only through music but also through fashion. This year’s event offered a glimpse into how artists are redefining red carpet traditions, challenging the notion of what it means to dress for an awards show. As the industry evolves, so too does the dialogue around fashion, leaving audiences eager to see what creative choices will emerge in future ceremonies.
