Apple is set to refresh its iPad Air model, potentially introducing a significant feature: Face ID. The upcoming model, expected to debut in spring 2024, could provide a much-needed upgrade to a product that has seen minimal changes since its redesign in 2020.
Currently, Face ID remains exclusive to the iPad Pro, despite being a technology that has been part of the iPhone lineup since 2018. Non-Pro iPhone models, including the recent iPhone 16e, now come equipped with this facial recognition technology. According to Bloomberg’s tech analyst, Mark Gurman, the next iPad Air will likely launch alongside a new budget iPad, the iPhone 17e, and an updated Studio Display.
The anticipated model is expected to feature the M4 chip, which could enhance performance significantly. In previous iterations, the iPad Air has primarily seen chip upgrades and minor enhancements, such as the introduction of the Center Stage camera and a new 13-inch model. The addition of Face ID would mark a substantial upgrade, revitalizing interest in the iPad Air line.
Strategic Shift in Product Offerings
Apple has been selective in expanding Face ID beyond the Pro series. Until now, the pricing structure between the iPad Air and iPad Pro has been narrow, with only a $200 difference. This price gap primarily justified by the inclusion of features like the 120Hz display and Face ID. Removing this exclusive feature from the Pro lineup may have diminished the reasons for consumers to opt for the higher-end model.
With the latest iPad Pro priced approximately $400 more than the iPad Air, the distinction has become clearer. The Pro model offers a more refined design, an OLED display, and access to premium accessories, including the Magic Keyboard. As a result, the reasons for purchasing an iPad Pro have shifted towards its superior display and overall premium experience rather than solely on the inclusion of Face ID.
The introduction of Face ID in the iPad Air would not only give consumers an incentive to choose it over the base model, priced at $349, but also enhance the device’s appeal in a market that has seen little innovation in recent years.
Looking Ahead
In conclusion, the anticipated launch of the next iPad Air with Face ID could rejuvenate interest in this product line. The addition of such a feature would provide a compelling reason for users to consider the iPad Air at its $599 price point, especially if it can be positioned against the more basic models.
As Apple continues to innovate, the tech community eagerly awaits confirmation of these developments. Would you consider upgrading your iPad Air if it featured Face ID? The conversation is open for comments and insights.
