UPDATE: The Albanese government has just announced a significant $10 million funding boost for over 200 wineries and cellar doors across Australia, just in time for the busy Christmas season. This is part of the seventh round of the Wine Tourism and Cellar Door Grants program, aimed at enhancing venues from South Australia’s Barossa Valley to Western Australia’s Margaret River.
URGENT IMPACT: As the holiday season approaches, this funding is crucial for the wine industry, which saw more than seven million tourists visit wineries last year. Agriculture Minister Julie Collins emphasized the importance of this investment, stating, “The Australian wine industry, including grape growing, winemaking, and wine tourism, is worth $51.3 billion to the Australian economy.” She urged Australians to support local winemakers during this festive time.
The grants will allow wineries to improve their facilities, hire additional staff, and diversify their product offerings to attract even more visitors. The funding, administered by Wine Australia, follows an earlier commitment in 2023 for an additional $30 million over three years, reflecting the government’s dedication to bolstering the sector.
DETAILS: Among the venues receiving support, 104 are in South Australia, which includes 22 in the Barossa Valley. Western Australia will see 45 grants, while Victoria receives 46, New South Wales 37, Tasmania 14, and one each in Queensland and the ACT.
WHAT’S NEXT: As these funds are distributed, local wineries will be poised to enhance their offerings just as the peak tourism season begins. With the holiday season fast approaching, this timely support could significantly elevate the visitor experience and boost local economies.
Minister Collins concluded, “There is no better time to offer this cash injection to wine businesses. I encourage Australians to make the most of the beautiful weather and holidays by supporting a local winemaker or cellar door.” The impact of this funding will be closely monitored, as many in the industry prepare for a promising holiday season ahead.
