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Australia Urged to Empower ACCC Against AI Price Fixing NOW

URGENT UPDATE: Australia’s competition laws are facing a critical overhaul as Alice Sharma, the 2024 Freya Phillips Scholar and Global Voices’ World Bank and IMF Fellow, calls for immediate action against AI-driven price fixing. In a groundbreaking policy paper released today, titled Proactive Antitrust: Expanding the Australian Regulatory Toolbox to Manage Algorithmic Pricing Risks, Sharma highlights the pressing need for new regulatory powers to tackle the risks posed by algorithmic pricing.

Sharma warns that current laws are insufficient to combat the dangers of “algorithmic collusion.” This occurs when pricing algorithms, even without direct coordination, learn to manipulate prices across competitors, resulting in higher prices for consumers and reduced competition. Traditional antitrust laws, which are designed to address proven collusion, are too slow to respond to these rapidly evolving digital market tactics.

The implications are profound. Sharma argues that existing frameworks allow harm to manifest long before regulators can intervene. “We need a proactive approach to safeguard consumers and maintain fair competition in the age of AI,” she insists.

The policy paper proposes expanding the powers of the Australian Competition and Consumer Commission (ACCC) to proactively investigate digital markets, even in the absence of clear legal breaches. This would align Australia with the UK’s Competition and Markets Authority, which already possesses similar powers.

Elly Hanrahan, CEO of Global Voices, endorsed Sharma’s proposal, stating that it identifies a significant threat to Australia’s economic integrity. “The rapid growth of AI has outpaced Australian regulation, creating new avenues for evasion of consumer protection laws,” Hanrahan remarked.

As the conversation surrounding AI and market manipulation intensifies, Sharma’s research underscores a critical moment for Australian regulators. The push for reform is not just about updating laws; it’s about protecting consumers from unseen forces that could inflate prices and diminish choices.

Authorities are expected to review these recommendations urgently as the landscape of digital markets continues to evolve. For those concerned about the implications of AI on their wallets, staying informed on these developments is vital.

Sharma’s complete policy paper is available for public access, raising the stakes for policymakers to act swiftly. The call for reform has never been more pressing, and public awareness will be key in shaping the future of competition law in Australia.

Stay tuned for updates as this story develops.

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