UPDATE: Melbourne Avalon Airport is poised for a monumental transformation, with plans to significantly expand its freight capabilities and boost local employment. Avalon’s chief executive, Ari Suss, revealed in a meeting that the airport is shifting its focus from passenger flights to becoming a key logistics hub in the region.
This development is crucial for the future of Wyndham and Geelong, as Avalon aims to facilitate economic growth and job creation in a rapidly growing area. “The expansion of our freight operations is essential for long-term aviation growth,” Suss stated, highlighting the importance of partnerships with major firms including Australia Post and Cotton On.
Avalon has already constructed a state-of-the-art freight terminal, increasing air-freight capacity from 10,000 tonnes to over 100,000 tonnes annually. Suss emphasized the airport’s strategic location in Australia’s fastest-growing corridor, which is becoming increasingly essential as Melbourne Airport faces congestion issues.
According to Leanne Down, CEO of the Committee for Wyndham, Avalon represents a significant opportunity to enhance local job markets, reduce travel times, and improve work-life balance for residents. “More job opportunities at Avalon mean residents can work closer to home,” she said, underscoring the airport’s potential impact on the community.
Avalon is projected to host up to 15,000 workers daily, contributing substantially to the regional economy. Michael Johnstone, CEO of the Committee for Geelong, stated that Avalon will elevate Geelong as a business destination on the global stage. “This is a multi-faceted development that will connect air, sea, rail, and road,” he said.
While expanding freight operations is a priority, Suss assured the community that enhancing passenger flights remains a goal. Current services to Sydney, Brisbane, and the Gold Coast are in place, with plans to reopen the international terminal as early as 2026. “We are optimistic about seeing growth in flight destinations next year,” he added.
The shift in tourism trends post-COVID-19, particularly the increase in visitors from the Indian subcontinent, has created new opportunities for Avalon. “One in every ten visitors from the Indian subcontinent spends at least one night in Wyndham,” Suss noted, emphasizing the airport’s potential to draw more international tourists.
Down highlighted that the return of international flights would transform tourism in the region, making it easier for visitors to access local attractions such as Werribee Open Range Zoo and Werribee Mansion. Johnstone echoed this sentiment, stating that Avalon will showcase Geelong as a premier destination.
With Melbourne’s population projected to exceed nine million by 2050, the necessity of a second international airport becomes increasingly critical. Suss pointed out that Avalon’s location, just 34 minutes from the West Gate Bridge, offers a significant advantage. “Great cities have multiple airports, and Melbourne needs to follow suit,” he stressed.
International tourists tend to spend significantly more—approximately $3,000 per visit—compared to domestic travelers, who average $1,200. Capturing this demographic is vital for the region’s economy.
Suss also discussed the importance of infrastructure in supporting Avalon’s growth. He cited London Luton Airport as a successful case study, having transformed its operations with effective public transport connections. “Improved infrastructure will facilitate our growth,” he stated.
Avalon is currently in talks with the state government regarding short-term bus route adjustments to enhance accessibility. “We are confident that something will emerge in the coming months,” Suss concluded.
As Avalon prepares for this ambitious expansion, stakeholders remain optimistic about the airport’s potential to reshape the economic landscape of both Wyndham and Geelong, making it a focal point for job creation and tourism growth.
