UPDATE: Infineum, a leader in specialty chemicals, just unveiled its bold new brand identity, including a refreshed logo and the tagline, “Formulating tomorrow together.” The announcement, made today in Abingdon, England, highlights the company’s commitment to innovative chemistry aimed at creating a sustainable future.
This significant evolution signals Infineum’s strategy to support customers in navigating complex challenges as the world rapidly changes. The brand refresh reflects a clear vision to establish itself as a world-class specialty chemicals company while delivering exceptional performance and value through advanced solutions that facilitate the energy transition.
Infineum’s focus on sustainability is underscored by its specialty chemicals, which aim to reduce environmental impacts across transportation modes, empower e-mobility, and support decarbonization efforts. This shift is critical as industries worldwide strive for greener alternatives, making Infineum’s commitment more relevant than ever.
In a statement, CEO Aldo Govi expressed enthusiasm for the brand transformation:
“‘Formulating tomorrow together’ isn’t just a tagline. It reflects our commitment to working hand in hand with our customers, driving mutual success through innovation, partnership, and purpose.”
Govi emphasized that the company is ready to lead with a unified brand while building on its strong foundation of collaboration and technological excellence.
This new identity reaffirms Infineum’s diversification strategy and readiness to enter new markets, underscoring its ambition to deliver sustainable solutions across various applications in transportation and energy. With over 2,000 employees, the company harnesses unique perspectives and expertise to drive customer success.
The brand refresh comes at a pivotal time when sustainability is a top priority for businesses and consumers alike. Infineum invites customers, partners, and stakeholders to explore this exciting new chapter by visiting their website at www.infineum.com.
As the global market increasingly shifts toward sustainable practices, Infineum’s efforts reflect a larger trend in the specialty chemicals industry. The company is poised to lead these changes, ensuring that its solutions remain at the forefront of innovation in a decarbonizing world.
Stay tuned for further developments as Infineum embarks on this new journey. The implications of this brand evolution could redefine customer relationships and industry standards in the specialty chemicals sector.
