UPDATE: In an unexpected collaboration, comedian-musician Tom Cardy teams up with country music icon Shania Twain for Uber’s latest campaign, taking the internet by storm. Cardy, known for his viral absurdist songs, shared insights into this surreal experience, which he describes as both “crazy” and “fun.”
The news broke earlier today as Cardy revealed to Variety AU/NZ that he was approached by Uber to create a song for their campaign. Initially unaware of his star partner, he speculated, “It’s either Justin Bieber or Shania Twain,” before learning it was indeed Twain. “I knew which one I wanted it to be,” he remarked.
In a unique creative process, Cardy directed Twain’s vocal takes during a virtual meeting. “I was literally saying, ‘Sing a bit more like this,’ and she was just incredible,” he said, highlighting her ability to nail performances in just one take.
The ad, filmed in Canada, features an entertaining scenario with Cardy and Twain performing in a car, complemented by a comedic double of Cardy. “It was like being on a road trip for eight hours with Shania Twain,” he joked, emphasizing the humorous aspect of their collaboration.
Despite the unusual pairing, the two artists clicked immediately, with Twain enhancing Cardy’s original demo with her harmonies. “It’s incredible to work with someone that adds so much to something,” he noted. This marks Cardy’s first venture into brand work, indicating a significant milestone in his career.
“They knew what they were getting with me,” Cardy stated, expressing satisfaction with the campaign’s alignment with his musical style. He believes this collaboration showcases a mix of humor, music, and self-awareness that his fans will love. “It’s just fun, weird shit for them to enjoy,” he added.
Looking ahead, Cardy hinted at the potential for more from this partnership. “I’d love to,” he said, suggesting the possibility of a sequel. “Let’s get this ad into the [triple j] Hottest 100, then maybe we can convince Uber to make part two.”
As the campaign gains traction, fans and followers are encouraged to keep an eye out for this exciting new collaboration, blending humor and music in a way only Cardy and Twain can deliver. This is a development that’s sure to create buzz across social platforms and beyond.
Stay tuned for more updates on this captivating partnership as it unfolds!
