URGENT UPDATE: Ookla has just announced the launch of Speedtest Certified, a groundbreaking program designed to provide definitive network connectivity verification for properties. This new certification, unveiled today in New York, empowers property owners to validate their network investments and helps consumers identify locations with superior connectivity, addressing an urgent need in today’s digital landscape.
In a world where reliable internet is essential for tenants, guests, and employees, the stakes are higher than ever. Poor connectivity can significantly impact customer satisfaction and a business’s bottom line. The Speedtest Certified program offers a trusted badge of excellence, allowing properties such as hotels, stadiums, and airports to stand out by proving their commitment to exceptional digital experiences.
“We’ve all faced the frustration of arriving at a venue only to find the internet connection is painfully slow,” said Stephen Bye, President and CEO of Ookla. “Today, we’re introducing a solution that extends the trust people have in Speedtest to the places they visit. Our rigorous testing removes the uncertainty of finding a reliable network, giving you a seal of approval you can count on.”
The Speedtest Certified program evaluates properties based on a comprehensive and objective assessment of their enterprise network deployment. Key factors assessed include Wi-Fi radio frequency (RF) quality, network configuration, security, and overall performance metrics. Properties that meet these rigorous standards will earn a high-value certification, differentiating them in a competitive market.
This certification process not only validates network investments for property owners but also provides certified network partners access to the Speedtest Certified Digital Platform. This platform offers personalized insights, allows benchmarking against other certified networks, and provides tailored recommendations for performance improvements.
Hamdy Farid, SVP of Product at Ookla, emphasized the significance of this initiative: “Speedtest Certified is the gold standard in network verification. It provides commercial real estate developers and service providers with the objective metrics needed to validate their network investments. For consumers, it simplifies the search for locations with a consistent and exceptional connected experience.”
As internet connectivity becomes a non-negotiable necessity, Speedtest Certified addresses a universal frustration: the unpredictability of connectivity in various public spaces. This launch comes at a critical time as businesses strive to enhance customer experiences and adapt to the growing demand for reliable digital access.
For more information on Speedtest Certified, visit www.ookla.com/speedtest-certified.
This initiative not only highlights Ookla’s commitment to connectivity excellence but also underscores the increasing importance of reliable internet in everyday life. As property owners adopt this certification, consumers can look forward to improved connectivity experiences, making it easier to work, learn, and communicate.
Stay tuned for further updates on this developing story and how it impacts your connectivity choices!
