As the beauty industry gears up for 2025, several brands are launching innovative products that promise to elevate personal care routines. Major sales events, such as the Afterpay Day sales, have prompted popular brands like Benefit, Dyson, and Rare Beauty to introduce exciting new offerings. These launches cater to diverse beauty needs, from skincare to fragrance, ensuring there’s something for everyone.
Exciting New Arrivals in Beauty
Among the standout products making waves this year is the Benefit Porefessional Foundation, priced at $72. This foundation focuses on pore care, offering a blurring matte formula that lasts for up to 24 hours. With 38 shades available, it aims to cater to a wide range of skin tones, allowing users to achieve a smooth and flawless complexion.
Another noteworthy launch is the Merit Great Skin Double Cleanse, retailing at $51. This product has garnered attention from celebrities like Martha Stewart and Dakota Johnson. The 2-in-1 oil-free formula is designed for those seeking a deep cleanse without the fuss, featuring oat-derived surfactants that gently exfoliate while removing makeup.
Hair care enthusiasts will appreciate the newly introduced Dyson Omega Range, starting at $85. This collection aims to restore hair health, delivering smooth and shiny results. The range includes the Dyson Oli7, a leave-in conditioning spray infused with seven omega-rich oils, including sunflower seeds sourced from Dyson’s farm in the UK.
Budget-Friendly Options and Unique Fragrances
For those looking for effective yet affordable options, the Lume Whole Body Deodorant Stick, originally priced at $25 and now available for $20 at Woolworths, offers 72 hours of odour control. This US-based brand has become popular for its clinically proven formulas that are suitable for use all over the body.
Fans of Selena Gomez can now enjoy the long-awaited Rare Beauty Rare EDP, priced at $124 at Sephora. This earthy fragrance features top notes of caramel and pistachio paired with a rich vanilla and spicy ginger base, crafted with input from certified hand therapists to ensure an ergonomic bottle design for easy use.
To combat winter dryness, the Barry M Lip Rehab Nourishing Lip Mask is now available at Priceline for $8.97, down from $14.95. This ultra-hydrating balm promises to restore moisture to lips, making it a must-have during colder months, while also offering a pop of colour.
Lastly, the Tarte Tartelette Tubing Lash Primer, priced at $46 at Sephora, allows users to transform their regular mascara into a tubing formula with ease. This innovative product promises long, volumised lashes that are easy to apply and remove, making it an essential addition to any makeup routine.
These new beauty launches reflect a blend of innovation and consumer demand, providing options that range from luxurious fragrances to practical everyday products. As beauty enthusiasts explore these offerings, it’s clear that 2025 is set to be an exciting year for the industry.
